One Small Deed, One Customer For Life

When it comes to customer service, we often think of grand gestures. But in fact, sometimes it is the little things that make a big difference.

Think of it as the one small step for man, one giant step for mankind quote, but rather than walking on the moon, we are talking about customer service going well beyond the norm.

I recently had an interaction with a business that left me so impressed; I had to blog about it. I was moving into a new house we are building and we had a light fixture that hangs down over the dining room table. The problem: the table hasn’t been delivered yet so the fixture is hanging there in the open where you can bump into it. Like a dunce, I smacked my head into it and cracked one of the glass globes.

After I got done beating myself up for being so stupid, I emailed the company I bought the fixture from. They told me they had it in stock and come on down.

I explained that their product wasn’t faulty and I smacked into it with my big head. When I pulled out my credit card to pay, the gentleman Chris told me no charge, have a nice Christmas.

I was so impressed by this, that I told everyone I know and I will refer and recommend them to anyone looking for lighting products. That seemingly small deed will reap big rewards.

Now I had given this company a lot of business as they furnished all the lighting in my new home. But still, business is business and they had every right to charge me for the new glass. I expected them to charge me. But, instead they did a nice thing.

Bottom line: When you go out of your way to provide excellent customer service it leaves people with a positive impression of your company. When you respond quickly and get things done for people, they appreciate it, as so many times in today’s world people wait weeks for assistance even for small tasks. In my business, this describes our view of website management. We developed a best in class support service model and answer inquiries the same day. This is unheard of in my business and people are so surprised when we email them back that their request has been completed. Again, small deeds reap big rewards, for us this is proven out by all the referrals we receive from satisfied clients.

In case you are wondering, the store in question is The Lighting Gallery of Taunton, 82 Weir St, Taunton, MA 02780. Website:


Rett Syndrome Association of Massachusetts, Inc. Website Launch

We are pleased to announce the launch of a new responsively designed WordPress site for the Rett Syndrome Association of Massachusetts, Inc.

Client Profile: RSAM is on a mission to improve and enhance the quality of life for all of those affected by Rett Syndrome in New England. We achieve this by providing supportive services, resources, advocacy, education, awareness, and raising funds towards the advancement of Rett Syndrome research.

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