The KISS Principal 2021March 18th, 2021

Blog Post: The KISS Principal 2021

The KISS Principal (keep it simple stupid) is a principal which relates to simplifying systems. We are applying it to websites and discussing the 5 Things which need to be a priority for every website built in 2021 & beyond. While there are many things you do when developing websites, we are sticking to the KISS acronym and keeping it simple, focusing on just 5 main must-haves.

KISS, an acronym for keep it simple, stupid, is a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore, simplicity should be a key goal in design, and unnecessary complexity should be avoided.


Without further ado, here are the 5 things all websites need to have in 2021 and beyond:


You would think every site in the world is mobile friendly in 2021. But somehow that still is not the case. There are still thousands and thousands of websites across the globe which don’t look good on mobile devices.  As over half the people viewing your website are on mobile devices, such as cell phones, iPads and other small devices, if your site is not responsively designed the people are getting a bad experience and probably will go elsewhere.


When we build a site for companies, one of the main things we focus on is the navigational flow of the website. Most small business sites, should have all their content reachable within a couple of clicks.  I have reviewed sites where you have to get down five or six clicks to get to the content you’re looking for. People don’t have the time to go hunting for what they need. So make sure all your content is reachable within two or three clicks at the most. Read more about navigation menus in our post Drive Through Menus & Navigation Bars. Keeping your navigation menus simple and clear is a perfect way to comply with the Kiss Principle as the affects all your visitors.


One of the main reasons people come to RooSites is because they want to optimize their website or improve their search engine rankings. We always preach consistent quality content.  If you want to do well with your Search Engine Optimization (SEO) and improve your rankings you need to be adding good content which is also an answer to people’s search queries.


OK, so you’ve gotten someone to come to your website. That’s great, and certainly the first thing you need in order to succeed. But, what do they do when they get to your site? You want them to act, and to do so you need a clear call to action. Whether you want them to make an appointment, buy a product, you have to make it easy. That may be something as simple as a well-placed button. Don’t make people search for a way to act.  If they can’t find what they’re looking for, they will go to your competition. That’s a fact.  I always make sure that one of the first things people see is a button which will take them where I want them to go. For me I want people to read about my company and I send them from my homepage to view my about page.  I also have a call to action at the bottom of almost all my pages which takes them to a form. I know this works as I receive many clients this way.

5:  https, NOT http

This is a relatively simple one, but somethings so many companies overlook. They build a nice website but then they don’t have a secure certificate (Indicated by the padlock in your browser 🔒 ). This is a security feature which indicates that a Secure Socket Layer (SSL) Certificate is present on your website’s hosting server. This encrypts data sent from your website.  This used to be for just shopping sites but now usage is expected on EVERY website.  Google introduced penalties in 2018 for insecure sites, marking them in searches as ‘Not Secure’ – this will scare away potential customers/clients!

Bottom Line

The Kiss Principal is meant to simplify things, so start with the must haves we discussed above. All these things are relatively simple to employ. If you are having trouble with any or all of these items, please don’t hesitate to contact us. We can get you squared away quickly and effectively.

If you need help with designing or managing your website, please contact us today!


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Posted in Barry Roos

How to Succeed in Business? Be Responsive.October 9th, 2020

How to Succeed in Business Be ResponsiveI get questions from small businesses all the time because I’ve been in web design and development since the mid 90s. They always want to know what I feel is the key to success for a small business. I always sum it up in one single word… Responsive.

Companies get into business with the best intentions and they have a goal to provide top-notch service. But then they miss out on the most simple opportunities to please customers/clients and prospective new business partners.

I have always tried to respond to requests and inquiries the same day. You would be shocked how slow some companies respond. In fact, I get a lot of new business from companies who are tired of being ignored and for slow service. I have heard from companies that many companies actually can take up to two weeks to make a simple text edit. We at RooSites many times respond within minutes. I don’t put things off, and it makes clients happy. This seems so elementary, right? Yes it does, and that is why I say responsive is the keyword you need to remember.

I recently had an inquiry from company looking for a specific service. I wrote to a guy I did business with many years ago to see if he be interested as he was perfect for the job. Unfortunately I didn’t hear back for days. I also left a voicemail and I texted him. It is beyond me why somebody looking to give you business would be ignored. These are the same people that complain to you how tough it is in business these days. I always find it intriguing that people aren’t responsive yet whine about a a lack of business.

Being responsive is the easiest thing you can do.

Now this works both ways. Sometimes I’ll get a question from a prospective customer and reply right away. Sometimes I won’t hear back at all, even when I follow up. This too is not OK as this leaves a bad taste in someone’s mouth and they’ll probably never hire you or refer you, which is so important in today’s business world.

I had a former colleague tell me that they thought I replied too quickly and I set a bar too high, and people would always expect such great service.

Good I say!

It is funny, when companies leave me which doesn’t happen too often thankfully they’re always expecting a new provider to give the same service.


I recently had a nonprofit decide move to a provider offering cheaper hosting and support services. They were just trying to save money and went with the cheapest possible hosting solution. I won’t name the company, but you know the one; They put 50,000 sites on the server and then people wonder why the performance is terrible and it crashes all the time. Well within three days of transferring, I went to the site to make sure it was up and running and what do you know, it had crashed. White screen of death. Now as it was a WordPress site, I know exactly what happened. Updates came in and they made them without backing up the site and it crashed. Now with my hosting solution, I back up every single day so even if this happens I can get the site back up and running within 30 seconds. As it has now been over five days, I know they’re having trouble. Sad, but cheap does not always equate to good! They do a good job of covering how price isn’t always the best deal in the Forbes Magazine article When The Lowest Price Is Not The Best Deal.

In closing

I would just like to reiterate that it can be very simple to please customers/clients. Respond quickly, NEVER ignore inquiries. When asked for your support, put yourself in the shoes of your customer, get the work down. This will help your company grow and succeed. Everyone likes to recommend companies that provide good service. Be That Company!!