The Vital Importance of Keeping Your WordPress Website Up to DateOctober 30th, 2023

Blog Post The Vital Importance of Keeping Your WordPress Website Up to Date Web

In the ever-evolving world of the internet, your website is often the first impression potential customers have of your business. This makes it crucial to maintain a well-functioning and secure website. If your site is built on WordPress, keeping it up to date is not merely a best practice; it’s a necessity. In this blog post, we’ll explore why you should always keep your WordPress website up to date and why you may need the assistance of a professional website management company to help you achieve this.

1. Security Vulnerabilities

WordPress, like any other software, is susceptible to security vulnerabilities. Hackers constantly seek out and exploit these vulnerabilities to gain unauthorized access to websites. When you keep your WordPress installation and plugins up to date, you’re essentially closing the doors on potential security breaches. Newer versions often come with security patches and fixes for known vulnerabilities, making it essential for your website’s security.

A professional website management company like RooSites understands these threats and can proactively address them, ensuring your site stays secure and your data remains protected.

2. Performance Enhancements

Speed and performance are critical factors in the success of your website. An outdated WordPress installation, themes, and plugins can slow down your site, resulting in a poor user experience. In a world where attention spans are dwindling, a sluggish website can lead to visitors leaving and not returning.

RooSites has the expertise to optimize your website for speed and performance. We can identify and eliminate bottlenecks, implement the latest technologies, and make sure your site loads quickly, ensuring a smooth user experience.  Remember, Website performance and page speed is a key factor in google rankings.

3. Compatibility with New Technologies

The digital landscape is constantly evolving, with new devices, browsers, and technologies emerging regularly. Outdated WordPress installations and plugins may not be compatible with the latest technologies, causing your website to display incorrectly or not function at all for some users.

By entrusting RooSites to handle your updates, you can rest assured that your website will remain compatible with the latest technologies, ensuring that your audience can access your content without any issues.

4. Improved SEO Ranking

Search engine optimization (SEO) is crucial for driving organic traffic to your website. Search engines like Google consider website security, speed, and mobile-friendliness as ranking factors. When your WordPress site is up to date, it is more likely to meet these criteria and rank higher in search engine results.

A professional website management company Like RooSites can assist in optimizing your website for SEO by keeping it updated and implementing best practices, helping you attract more organic traffic.

5. Reliable Backup and Recovery

Despite your best efforts, accidents can happen. Whether it’s a user error, a malicious attack, or a server issue, your website data may be at risk. Regularly backing up your website is essential, and keeping your WordPress installation updated can make the backup process smoother.

RooSites  has a robust backup and recovery systems in place. We can ensure your data is regularly and securely backed up, and in case of any issues, we can swiftly recover your website to a stable state. Backup and recovery is one of the most important reasons why keeping your WordPress website up to date is so vital.

Conclusion

In the digital age, your website is a critical asset for your business. Keeping your WordPress website up to date is not just a good practice; it’s a necessity for security, performance, and search engine ranking. While you could manage updates yourself, entrusting a professional website management company like RooSites can save you time, effort, and potential headaches. Our expertise can help you maintain a secure, fast, and well-performing website, allowing you to focus on growing your business while leaving the technical details to the experts. If you have any questions about managing your WordPress website, please contact us, we are happy to help.

Clear Call To Action: Keep your eye on the prizeFebruary 26th, 2023

Blog Post Clear Call To Action webI was talking to a client today and reviewing a few design concepts. We discussed what he liked best, and what needed tweaking. I steered him away from a few changes which would muddy the call to action.

Over and above everything we do in web design and web development, the call to action is by far the most important. Others would point to search engine optimization. This of course is  important, as you need to get them to your website. BUT, if f they get to your site and you have no clear call to action, your site will flounder.

So what is a call to action? Dictionary.com defines it as: “the implicit or explicit suggestion contained in a marketer’s content in an advertising banner or Web site copy”.  In the early day of the internet, this was usually, a “Click Here” link. We have gotten away from that a bit, though click here is still pretty common and clients often still like to use the phrase. Now good call to actions can be in the form of a  graphical element, (button, banner, graphic), a link, or other ways to get visitors to take the desired next step. This could  be to make a purchase (if this is a product) , call you (as with service providers), or click on a link to be contacted or to get you to the page they need you to see.

Now, in this particular case, the call to action is designed to get visitors to fill out a form for a free review.   The program which is guaranteed to save restaurants money is a good one, but if no one signs up, no one reaps the benefit and the company fails. My design team came up with a great strategy, where your eye is drawn to the call to action.   The main graphical element, which will be a jquey fade between 4 slides will end with a powerful message urging them to fill out the form  and pointing them below to the form.  Below the image fade is a quick explanation of the program, which is actually a “challenge”. To the right of that is the actual form. Now even the header image background in the explanation is actually an arrow pointing you to the form. So all the elements work in concert to get the visitor to the call to action. (When this launches, I will add a link here to illustrate my point).

Bottom Line: If you review a design with your developer/designer and see no clear call to action, ask them to turn back and start again. Communicate to them what the call to action needs to be. They should ask you in the requirements phase, but don’t always.

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