I went for a walk the other day and went by a few houses for sale. Some of them even had URLs on their signs. But none had a simple QR code. Someone driving by could just click on it go right to the webpage and learn more about the property. I figured maybe this was just an anomaly, but over the last week I’ve been driving around and I did not see a single QR code on any signs.
Let me take a step back. For those of you who are not aware of what a QR code is, I will explain. QR codes are Quick Response codes. These are barcodes, that can be read by free apps on your smartphone. The barcode example on this page takes you to my website. They can send someone to a website, and perform many more functions. Here is a list of the functions a QR code can do.
Google Maps Location
App Store Download
Digital Business Card
Wifi Login (Android Only)
Paypal Buy Now Link
So why would a real estate company not put a QR code on their signs? I can’t really answer that, truthfully it boggles the mind. My guess is when real estate markets are strong, they get a bit lazy. The problem is this isn’t hard, you generate a code in seconds. You can go to free sites like: http://www.qrstuff.com/ or http://www.qr-code-generator.com/.
In business, there are few things that are free. So when something free and beneficial comes your way, take advantage of it. And this just doesn’t apply to Realtors. Here are some examples:
I put a barcode on my business cards. I know other people that link to a vCard so somebody not only gets their cards, but they automatically add this person to their address book. That is a valuable commodity. With a business card you keep them for a while and typically throw them away. But if you’ve added that person to your address book chances are it’s going stay there for a while.
Are you a business that sends snail mail or hands out paper flyers? Then consider this: You can send somebody your flyer with the picture and all the information about your product and then have a barcode which takes them to PayPal to buy your product (see image).
Do you do email marketing? Say you are having a sale. Use a barcode with a google map. They can then take their phone and grab map and navigate to your sale.
Bottom Line: Real Estate companies absolutely need to use QR codes on signs and marketing collateral. But your business, no matter what it is, can benefit as well. If you have any questions, you can always contact us for assistance.
The old adage, “the customer is always right” is of course a good business practice. But is it correct?
No, not always.
As a web development professional, your duty is to do the right thing by your clients. You should always recommend the best course of action. You should never just rubber-stamp an idea just because it belongs to your client. Now of course, you are in business and you need to please your customers. But don’t be a sycophant. Tell them your opinion as to what they should do. Now of course if they choose to go against you, that is up to them. At that point you need to back off.
Of course you want an example of this correct?
Okay, here’s a case that illustrates what I’m talking about. I had a client who wanted to go with a custom designed, responsive WordPress web site. Now, I love building these websites. We build quite a few of these types of sites, and most of the time I think it’s a fabulous idea. But, in this case, the client was a nonprofit, just starting out with very little funding. I knew that I could save them a lot of money, and build a kick ass website using a premium theme. With several thousand available, that are responsive and very high-quality, this was a better way for them to go. As they were in a rush to get this up and running, the premium theme would be much quicker to market. The design process adds quite a bit of time, and then of course we have to build out the WordPress theme. Now, most companies would love to go with the more expensive solution and would never even suggest a cheaper alternative. But at RooSites, we have built a company based on doing the right thing, even if it costs us money in the short term. Why? Not because we’re such amazing human beings. It is a business strategy, to take a long view and build long-term relationships based on trust.
Bottom line: The adage that the customer is always right is not necessarily true. Do the right thing by them, give your recommendations and let them decide. You and your customers will profit in the long term.