In today’s digital age, your website serves as the virtual face of your business. It’s often the first point of contact for potential customers and plays a crucial role in establishing your online presence. However, just like any other aspect of your business, your website isn’t a set-it-and-forget-it asset. To stay competitive and effectively reach your target audience, there will come a time when you need to consider building a new website. In this blog post, we’ll outline seven signs that indicate it might be time to refresh your online presence.
Outdated Design: One of the most noticeable signs that it’s time for a new website is an outdated design. Trends in web design evolve rapidly, and an old-fashioned website can make your business appear less credible and relevant. If your site’s design looks like it’s stuck in the early 2000s, it’s time for a modern overhaul.
Poor User Experience: Your website should be user-friendly and intuitive. If visitors find it difficult to navigate, slow to load, or if it lacks mobile responsiveness, you’re likely losing potential customers. Today, a significant portion of web traffic comes from mobile devices, so ensuring a seamless experience across all platforms is crucial. If you like your website, but it is not a responsive design, let us know, as we can convert your site to a mobile friendly site.
Low Search Engine Rankings: Search engines like Google reward websites with high-quality content and a user-friendly experience. If your website consistently ranks poorly in search engine results pages (SERPs), it’s a clear sign that your site may need an overhaul. A new website with improved SEO can help you climb the rankings and attract more organic traffic.
High Bounce Rate: A high bounce rate indicates that visitors are leaving your website shortly after arriving. This could be due to irrelevant content, slow loading times, or a lack of engagement. A new website with compelling content and a clear call to action can help reduce bounce rates and keep visitors engaged.
Security Concerns: As cybersecurity threats continue to evolve, it’s essential to keep your website secure. An outdated website with vulnerabilities can be an easy target for hackers. Regular updates and a secure platform are crucial to protect your business and your users’ data. We also recommend that you use a top notch hosting company who can help you ward off attacks. And if you are using a content management system, like WordPress, this becomes even more important. At RooSites, we use thetop WordPress, hosting company in the world, and as such our security is bolstered.
Limited Functionality: As your business grows, your website’s functionality needs may change. If your current website can’t support the features and integrations necessary for your business to thrive online, it’s time to invest in a new website. Whether it’s e-commerce capabilities, customer portals, or advanced analytics, your website should evolve with your business.
Brand Evolution: Businesses grow, rebrand, and evolve over time. If your website no longer accurately reflects your brand identity or business goals, it’s time for a makeover. A new website can align with your current branding and messaging, ensuring consistency across all your online and offline marketing efforts.
In conclusion, your website is a dynamic tool that should adapt and grow with your business. Ignoring the signs that it’s time for a new website can result in missed opportunities and a loss of credibility. Regularly assessing your website’s performance and staying attuned to changes in technology and design trends will help you make informed decisions about when to invest in a new website. Remember, your website is a reflection of your business, and a well-maintained, user-friendly site can be a powerful asset in your digital marketing arsenal. If you aren’t sure whether it’s time to invest in a new website, please contact us for a consultation.
We get a lot of referrals from customers who are happy with our services and tell their friends & colleagues that we are the best website management company.
This is because our clients enjoy working with us and like to spread the word. I appreciate this more than they will ever know as my business is referral driven. While we get business from other sources, there is no better lead than a referral from a happy customer. Recently the question came to me directly: So, why are you the best website management company?
As I always tell people you need to have your Elevator Speech ready to go. Now this doesn’t have to be lengthy and should just be around 30 seconds, I break down mine into 5 main points. So here’s how I answer:
Responsiveness – we always answer your emails and calls the same day. Over 99% of requests are completed the same day people request them. This may seem high, but we have built our business on providing prompt, quality services.
Security – in managing and hosting websites, you have to be prepared for the inevitable. While we use the best hosting companies on the planet, still things can happen and hackers are always try to break in. By taking daily backups, it enables us to get your site back up and running very quickly should something happen. We also employ some of the best remediation companies to help clean and fix any security holes that arise.
Cost – as a small business, I understand how important it is to keep costs down. As such our support plans are based on 50% off of our normal hourly rates. This allows companies to have a support plan that allows them to do everything they need to keep their website up-to-date and growing. This includes web content, social media, SEO, Marketing, Advertising, Email Marketing, and More!!
Single Point of Contact – when we manage your website, you always go through me. While I may employ others for different projects, you will always be coming through a single point of contact. I don’t disappear once you sign the contract with me.
24/7/365 – we are available all the time. Now of course, we may get sick and go on vacation on occasion. But, we still answer emails and respond. As an example I was on cruise for a week. In advance I sent an email to all my clients, telling them I would be on vacation and they should open a support ticket using my ticket system. Although I said I would answer everything when I got back, I still managed to complete every request the same day, even though I was in the middle of the ocean!
So that is it in a nutshell. This is our main selling point. The way the industry has grown, a lot of people wanted to design and build websites as they felt this was fun, sexy. But after the sites were built, these companies want to move onto the next project and not interested at all website management. I get more business from companies whose previous web developer has disappeared off the face of the earth. Now, they need help with their website and are stuck. Fortunately most of the time we can help.
The problem is that today’s web technology, especially with CMS’s* like WordPress require constant attention. Plug-ins are updated all the time, as is WordPress and theme files. If you ignore them eventually your site will break and/or get hacked. Now while it’s sold as something you can manage yourself, unless you know how to get a site back after it breaks from a bad plug-in version, you need to have a professional and manage your site. This of course is where RooSites shines. We will make all the updates on your behalf and come up with a support plan to keep you up to date and secure. Our support plans are tailered to fit your companies needs. While some companies only need an hour or two each month some need as many as 10, 20 hours a month, and some even require unlimited support.
As an example, recently I took over for a nonprofit who had over 20 plug-in/theme/WordPress updates. Now to safely do this, I had to set up a staging site where I test all these updates properly as their site was so woefully out of date. Now it is up to date, and secure. Prior to that, they tried to manage everything themselves, but it became overwhelming as they are all working on their main jobs, which of course is the nonprofit agency they work for.
So please, if you need help managing your website or designing and building one, please contact us, we are happy to help you. Being the best website management company is something we are extremely proud of and work hard every single day to live up to. We don’t live off of our laurels, and try and improve each and every day. But don’t take our word for it, check out our testimonials, and if you need to speak to some of our clients, we are happy to connect you.
*CMS = A content management system (CMS) manages the creation and modification of digital content. These systems typically support multiple users in a collaborative environment, allowing to perform document management with different styles of governance and workflows. Usually the content is a website (or part of it) and the term commonly refers to web content management systems. Web content may include text and embedded graphics, photos, video, audio, maps, and program code (such as for applications) that displays content or interacts with the user. By their nature, CMSs support the separation of content and presentation. Definition from: Wikipedia, Learn More
RooSites, founded in 1996 is an award winning small business website provider, featuring web design, development and management. As a one stop shop, RooSites can handle all your website needs, from Content, Social Media, SEO, Marketing, Advertising, Email Marketing and More!!
RooSites Locations: Boston & Foxboro Massachusetts, DunedinFL (covering the entire Tampa area), Charlotte North Carolina. We are proud to help companies all over the United States.