10 Essential Characteristics Every E-Commerce Site Must Have to SucceedAugust 24th, 2023

Blog 10 Essential Characteristics Web The world of e-commerce has seen tremendous growth in recent years, and it continues to evolve at a rapid pace. To stand out and succeed in this competitive landscape, e-commerce websites must possess certain key characteristics that enhance user experience, build trust, and drive conversions. In this blog post, we’ll outline the ten essential characteristics that every e-commerce site must have to thrive in today’s digital marketplace.

  1. User-Friendly Design

    A user-friendly design is the foundation of any successful e-commerce website. It should be intuitive, responsive, and easy to navigate. Clear product categories, a well-structured menu, and a simple checkout process are crucial components. Ensure that the design is mobile-friendly, as a growing number of shoppers make purchases from smartphones and tablets.

    Pro Tip
    : Keep It Simple!

  2. High-Quality Product Images and Descriptions

    Visitors rely heavily on product images and descriptions to make informed purchase decisions. High-resolution images, multiple angles, and zoom functionality provide customers with a clear view of the product. Detailed and accurate descriptions that highlight key features, specifications, and benefits help build trust and reduce the likelihood of returns.

    Pro Tip
    : Read: 3 Ways to Get Better Ecommerce Product Photos for Your Store.

  3. Secure Payment Options

    Security is paramount in e-commerce. Offer a variety of secure payment options, including credit cards, digital wallets, and PayPal. Implement SSL certificates to encrypt data, and clearly communicate your site’s security measures to reassure customers that their financial information is safe.

    Pro Tip
    : Stripe.com is a good way to handle payments.

  4. User Reviews and Ratings

    Customer reviews and ratings provide social proof and influence buying decisions. Allow customers to leave feedback and ratings for products they’ve purchased. Respond to both positive and negative reviews to demonstrate your commitment to customer satisfaction.

    Pro Tip
    : Testimonials are also a great addition to your e-commerce website, if they are real and legitimate.

  5. Effective Search Functionality

    A robust search function is essential for helping customers find products quickly. Implement filters and sorting options to refine search results and make it easy for shoppers to locate the items they want. Utilize auto-suggestions to enhance the user experience further.

    Pro Tip:
    Check out this article from Adobe highlighting best practices for ecommerce site search.

  6. Mobile Optimization

    With an increasing number of users shopping on mobile devices, mobile optimization is no longer optional. Ensure that your website is responsive, loads quickly on mobile devices, and offers a seamless shopping experience across various screen sizes.

    Pro Tip
    : If your site isn’t mobile friendly, but you like the way it looks, contact us, we can help you convert your site and make it 100% mobile friendly.

  7. Clear Shipping and Return Policies

    Transparent shipping and return policies instill confidence in your customers. Clearly communicate shipping costs, delivery times, and return procedures. Offering free shipping or easy returns can be a significant incentive for customers to complete their purchases.

    Pro Tip
    : in an Amazon world, it’s always good to consider free shipping if possible. Figure it into your price point, as customers have grown used to not paying extra for shipping.

  8. Personalization and Recommendations

    Utilize data-driven personalization to provide tailored product recommendations and content to your customers. Personalized shopping experiences can significantly boost conversion rates and customer loyalty.

    Pro Tip
    : Read How to Personalize Customer Experience on your WooCommerce Store.

  9. Social Media Integration

    Integrate social media channels to expand your reach and engage with your audience. Use social sharing buttons to allow customers to share their favorite products on their social networks, and maintain an active social media presence to promote your products and brand.

    Pro Tip
    : Have social sharing on all products and page, easy to do and pays dividends.

  10. Analytics and Optimization

    Continuous improvement is key to e-commerce success. Implement analytics tools to monitor user behavior, track conversions, and gather insights into your customers’ preferences. Use this data to make informed decisions and optimize your website for better performance.

    Pro Tip
    : use analytics programs that are easy to understand and give you the numbers you need. Google analytics can be very difficult to understand and overkill for most companies.


In the highly competitive world of e-commerce, having a well-rounded and user-centric website is essential for success. By focusing on these ten characteristics – user-friendly design, high-quality content, secure payments, user reviews, effective search, mobile optimization, clear policies, personalization, social media integration, and data-driven optimization – you can create an e-commerce site that not only attracts customers but also keeps them coming back for more. Remember that e-commerce is an ever-evolving industry, so staying up-to-date with the latest trends and technologies is essential to maintain your competitive edge.

How to Succeed in Business? Be Responsive.October 9th, 2020

How to Succeed in Business Be Responsive I get questions from small businesses all the time because I’ve been in web design and development since the mid 90s. They always want to know what I feel is the key to success for a small business. I always sum it up in one single word… Responsive.

Companies get into business with the best intentions and they have a goal to provide top-notch service. But then they miss out on the most simple opportunities to please customers/clients and prospective new business partners.

I have always tried to respond to requests and inquiries the same day. You would be shocked how slow some companies respond. In fact, I get a lot of new business from companies who are tired of being ignored and for slow service. I have heard from companies that many companies actually can take up to two weeks to make a simple text edit. We at RooSites many times respond within minutes. I don’t put things off, and it makes clients happy. This seems so elementary, right? Yes it does, and that is why I say responsive is the keyword you need to remember.

I recently had an inquiry from company looking for a specific service. I wrote to a guy I did business with many years ago to see if he be interested as he was perfect for the job. Unfortunately I didn’t hear back for days. I also left a voicemail and I texted him. It is beyond me why somebody looking to give you business would be ignored. These are the same people that complain to you how tough it is in business these days. I always find it intriguing that people aren’t responsive yet whine about a a lack of business.

Being responsive is the easiest thing you can do.

Now this works both ways. Sometimes I’ll get a question from a prospective customer and reply right away. Sometimes I won’t hear back at all, even when I follow up. This too is not OK as this leaves a bad taste in someone’s mouth and they’ll probably never hire you or refer you, which is so important in today’s business world.

I had a former colleague tell me that they thought I replied too quickly and I set a bar too high, and people would always expect such great service.

Good I say!

It is funny, when companies leave me which doesn’t happen too often thankfully they’re always expecting a new provider to give the same service.


I recently had a nonprofit decide move to a provider offering cheaper hosting and support services. They were just trying to save money and went with the cheapest possible hosting solution. I won’t name the company, but you know the one; They put 50,000 sites on the server and then people wonder why the performance is terrible and it crashes all the time. Well within three days of transferring, I went to the site to make sure it was up and running and what do you know, it had crashed. White screen of death. Now as it was a WordPress site, I know exactly what happened. Updates came in and they made them without backing up the site and it crashed. Now with my hosting solution, I back up every single day so even if this happens I can get the site back up and running within 30 seconds. As it has now been over five days, I know they’re having trouble. Sad, but cheap does not always equate to good! They do a good job of covering how price isn’t always the best deal in the Forbes Magazine article When The Lowest Price Is Not The Best Deal.

In closing

I would just like to reiterate that it can be very simple to please customers/clients. Respond quickly, NEVER ignore inquiries. When asked for your support, put yourself in the shoes of your customer, get the work down. This will help your company grow and succeed. Everyone likes to recommend companies that provide good service. Be That Company!!