1. Speed Up Your Website
Compress images, enable caching and a CDN, and remove unused scripts. A faster site reduces bounces and increases conversions.
2. Test Your Checkout
Perform end-to-end test orders on desktop and mobile. Remove unnecessary fields, enable guest checkout, and auto-fill where possible.
3. Refresh Product Content
Update titles, descriptions, pricing, and inventory. Add high-quality photos and create gift-focused collections and bundles.
4. Optimize for Mobile
Confirm responsive layouts, large tap targets, and easy navigation. Test on multiple devices and browsers.
5. Lock Down Security
Verify SSL, update plugins and themes, enforce strong admin passwords, enable MFA, and use secure payment gateways.
6. Plan for Traffic Spikes
Confirm hosting capacity, enable server-side caching, and monitor uptime. Prepare autoscaling or a performance plan with your host.
7. Create Holiday Promotions
Set up time-boxed deals, free shipping thresholds, gift cards, and clear shipping cutoff banners across key pages.
8. Recover Abandoned Carts
Activate a multi-touch email/SMS flow with incentives. Test timing, subject lines, and ensure discount codes work.
9. Backups and Rollback
Run a full backup and verify restore. Document a rollback plan so updates during peak don’t become outages.
10. Measure Everything
Validate analytics, conversion tracking, and event tagging. Build dashboards for traffic sources, AOV, and conversion rate.
Need Help?
RooSites can tune performance, harden security, and manage your store so you can focus on fulfillment and customer service. Contact us today!
