Local search is an important part of any SEO strategy targeting customers in a specific city, or neighborhood. Local SEO is where you work to improve your rankings and visibility in local search results such as Google’s Map Pack & Local Pack. Here are the 5 ways to improve your local rankings:

1. Optimize your website for local search: Ensure that your website is optimized for local search by including your business name, address, and phone number (NAP) on your website, and making sure that your website is mobile-friendly and loads quickly.
2. Create local content: Create content that is focused on your local area and its interests, such as events, local news, and attractions. This will help you establish yourself as a local authority and improve your chances of ranking in local SEO results.
3. Claim and optimize your Google My Business listing: Ensure that your business is listed on Google My Business, and that the listing is up-to-date with accurate information, including your business hours, contact details, and photos. You should also encourage your customers to leave reviews, as positive reviews can boost your local search rankings.
4. Build local citations: A citation is any mention of your business on another website, and can include your business name, address, and phone number. Building local citations on relevant websites can improve your local search rankings.
5. Get involved in the local community: Getting involved in the local community can help you establish relationships with other local businesses and organizations, and can help you build links to your website. You can participate in local events, sponsor local charities, and join local business organizations to increase your visibility and improve your local SEO rankings.

Bottom line:

Local SEO is one of the most important factors for small businesses, especially those which conduct business in certain geographic areas. Think of it like this, if you are in Dunedin Florida and need a plumber, you typically search for Dunedin Plumber. So you want to make sure your local optimization helps you to be in the top of local search rankings. RooSites helps our clients with Local SEO as part of all of our Management Plans.