August 2016

Has your content dried up? Do you have trouble thinking of what to post on your blog and social media? Have you let your web presence grow stale?

You are not alone. This is a problem facing most small businesses across the globe.

Thinking of content is not an easy job, especially if you do not have a dedicated team to work on your website and social media. Most small businesses do not have the available staff to work on these items. Small businesses are just trying to stay afloat and do what they do best. That is the driving force behind opening up their own businesses to begin with. But in 2016, that is not enough. You must have a quality web presence and a social media identity. Now, I bet I know what you’re thinking: I have to hire a social media consultant, a content person (not to mention a pay per click consultant, a security expert, etc, etc.). As a small business you’re thinking I cannot afford a team of experts.

Well, as a small business, I know where you’re coming from. I founded RooSites before social media even existed. So we were on the cutting edge when social media arrived on scene. The benefit of this is I have had much time to contemplate and formulate the best possible plan on how to deal with all the web tasks that a company faces in 2016.

So here is my two cents. In order to do all of the things you want to, you need to look for a solution that is both economical and which covers all the bases. A one stop solution.

The Solution

We have come up with maintenance plans that allow you to achieve all you are looking to accomplish, but not break the bank. In fact we work with mainly small businesses like yours. We will sit down and discuss what you’re trying to do. Some companies want to get involved in social media but don’t need pay per click. Some want to get involved in advertising but not so much into social media. Then others need to better utilize their blogs. Depending on your business, you don’t have to do every single thing that comes around. We will advise you on where best to spend your valuable resources.

Your next move should be to contact my office and I will talk through what you need to do and create a roadmap for success for your small business. With team members in Boston, Charlotte and Tampa we are equipped to help companies all over the United States.

There is an strategy attorneys universally follow: Do not ask a question you don’t know the answer to. This is so the attorney isn’t blindsided and actually asks a question which will harm his or her case.

This is good advice, but you’re probably wondering what is a web guy doing speaking about strategy for attorneys?

Good question.
This actually came to me while perusing my email. I receive a weekly email from a popular review site which will remain nameless. They send you an email recapping your past week’s activities. It tells you how many people viewed your profile, and other pertinent data. This made me think of that strategy that attorneys use, as this email actually hurts their businesses and the chances of me spending hard earned money to advertise with them get slimmer each week.

Why?
I will help to tell you. Why would I ever advertise with a company who is telling me nobody views my profile and I get no leads? It’s almost like a reverse IQ test. If I advertise with them, I am probably a moron or want to throw money down the drain. So what I’m saying to you is: Before you put out any content on the web for social media, Ask yourself: Will this help or hurt my business? In my example, they are sending emails to countless thousands telling the recipient that no one looks at your profile on their site.

Now that doesn’t mean that everything you put out there is going to equal instant income. No, in fact much of what we put out our social media is to portray ourselves in a positive light. I like to say that anything that shows me as a subject matter expert is a good thing and will benefit my business in the long run.

It is almost like there should be a Hippocratic oath for web developers & website managers. First do no harm. This is great advice for any industry, though of course the damage I can do with content or social media is not quite what the Hippocrates was speaking of…

Bottom line:
When you’re putting things out on the web, remember these things are there forever. How many times have you seen somebody put something out there that truly harms their career/business. They rush in and delete the post, but it’s out there forever. Someone has already created a screen shot and/or shared with their friends. So before you post anything ask yourself the question: Will this help and can it hurt?

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