Tag: Boston MA Wordpress

The Vital Importance of Keeping Your WordPress Website Up to DateOctober 30th, 2023

In the ever-evolving world of the internet, your website is often the first impression potential customers have of your business. This makes it crucial to maintain a well-functioning and secure website. If your site is built on WordPress, keeping it up to date is not merely a best practice; it’s a necessity. In this blog post, we’ll explore why you should always keep your WordPress website up to date and why you may need the assistance of a professional website management company to help you achieve this.

1. Security Vulnerabilities

WordPress, like any other software, is susceptible to security vulnerabilities. Hackers constantly seek out and exploit these vulnerabilities to gain unauthorized access to websites. When you keep your WordPress installation and plugins up to date, you’re essentially closing the doors on potential security breaches. Newer versions often come with security patches and fixes for known vulnerabilities, making it essential for your website’s security.

A professional website management company like RooSites understands these threats and can proactively address them, ensuring your site stays secure and your data remains protected.

2. Performance Enhancements

Speed and performance are critical factors in the success of your website. An outdated WordPress installation, themes, and plugins can slow down your site, resulting in a poor user experience. In a world where attention spans are dwindling, a sluggish website can lead to visitors leaving and not returning.

RooSites has the expertise to optimize your website for speed and performance. We can identify and eliminate bottlenecks, implement the latest technologies, and make sure your site loads quickly, ensuring a smooth user experience.  Remember, Website performance and page speed is a key factor in google rankings.

3. Compatibility with New Technologies

The digital landscape is constantly evolving, with new devices, browsers, and technologies emerging regularly. Outdated WordPress installations and plugins may not be compatible with the latest technologies, causing your website to display incorrectly or not function at all for some users.

By entrusting RooSites to handle your updates, you can rest assured that your website will remain compatible with the latest technologies, ensuring that your audience can access your content without any issues.

4. Improved SEO Ranking

Search engine optimization (SEO) is crucial for driving organic traffic to your website. Search engines like Google consider website security, speed, and mobile-friendliness as ranking factors. When your WordPress site is up to date, it is more likely to meet these criteria and rank higher in search engine results.

A professional website management company Like RooSites can assist in optimizing your website for SEO by keeping it updated and implementing best practices, helping you attract more organic traffic.

5. Reliable Backup and Recovery

Despite your best efforts, accidents can happen. Whether it’s a user error, a malicious attack, or a server issue, your website data may be at risk. Regularly backing up your website is essential, and keeping your WordPress installation updated can make the backup process smoother.

RooSites  has a robust backup and recovery systems in place. We can ensure your data is regularly and securely backed up, and in case of any issues, we can swiftly recover your website to a stable state. Backup and recovery is one of the most important reasons why keeping your WordPress website up to date is so vital.

Conclusion

In the digital age, your website is a critical asset for your business. Keeping your WordPress website up to date is not just a good practice; it’s a necessity for security, performance, and search engine ranking. While you could manage updates yourself, entrusting a professional website management company like RooSites can save you time, effort, and potential headaches. Our expertise can help you maintain a secure, fast, and well-performing website, allowing you to focus on growing your business while leaving the technical details to the experts. If you have any questions about managing your WordPress website, please contact us, we are happy to help.

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Boston Web Developers

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5 Reasons Why You Need Professional Website ManagementMarch 10th, 2023

We all like to do things ourselves.  A lot of companies want to manage their own websites.  But this is not advised in this day and age. Here are 5 reasons why you need Professional Website Management.

1. Security – Sadly with all the hackers and people with ill intent in the world, you need to have secure hosting and management. There are literally millions of attempts every single day. To protect your website you have to be constantly looking for threats and have a plan should your website be attacked. As a Professional Website Management company, we backup sites every day of the year and even if the worst happens we can your site back up very quickly.
2. SEO – Having a website that no one finds is like being invisible. You need to make sure, all your content is done in such a way to help your search engine rankings. You can write your own content but having a professional review will be quite helpful in the long run and increase your visibility. SEO it’s something that needs to be worked on constantly. Regardless of what unscrupulous SEO companies tell you with their constant spam emails, there is no magic bullet. SEO takes work.
3. Updates – If you are using a content management like WordPress, there are tons of updates to wordpress core, plugins and themes. While many of these updates are simple, once in a while an update can completely blow away your website. So you need to make sure you know how to get the site back up an running.  As an example, we recently took over managing a website for a company.  They had a problem with a plugin and the company that was hosting it just disabled all plugins. So the site was a total mess! We figured out the issue and the site was back up and running. Unfortunately this company had thought Managed WordPress would take care of any issues that arose. But as they found out, this wasn’t the case and then they moved to roosites for professional website management services,
4. Performance – One thing that helps with search engine rankings and customer experience is the speed in which your site loads. There are several factors involved including having quality hosting, optimizing your images, utilizing caching mechanisms and many more things. This can be very confusing, and having professional management will help you through the process.
5. Posting New Content – One thing we have run into over the years is that companies who want to be able to take care of their own postings, but run into a lack of time to get things done.  Say your business is doing super, you need to be spending your time on what makes your company successful. If you then have to take time out of your day to work on your website, you’re not putting the time into what helps you to succeed. I can’t tell you how many times people run into this issue and then decide to have someone manage their website.

Bottom line: having professional website management and hosting will get rid of one big headache that most companies deal with when attempting to manage their own website.