To optimize older web pages and posts to perform better in search results involves several key strategies. Here’s a comprehensive approach:
Update Content for Relevance and Accuracy: Make sure the information on the page is current and accurate. Update statistics, facts, and any other information that might have changed over time.
Improve On-Page SEO: Review and update your title tags, meta descriptions, and header tags (H1, H2, etc.) to ensure they contain relevant keywords and accurately describe the page content.
Enhance Readability and User Experience: Break up large blocks of text with subheadings, bullet points, and images. Ensure the page is easy to read and navigate. This also includes making sure your website is mobile-friendly, as mobile usability is a significant factor in search rankings.
Optimize for Featured Snippets: Structure your content to answer specific questions directly and succinctly. Use bullet points, lists, and tables where appropriate as these formats are often picked up for featured snippets in search results.
Update Internal and External Links: Ensure all links are working and relevant. Remove or update broken links and consider adding new internal links to more recent and relevant pages on your site.
Add Fresh Content: If possible, add new sections or information to the page to make it more comprehensive. This could include recent developments, additional perspectives, or related topics.
Use Multimedia: Consider adding relevant images, videos, or infographics to make the page more engaging.
Improve Keyword Optimization: Re-evaluate the keywords the page is targeting. Consider updating them to reflect current search trends while ensuring they’re relevant to the page’s content.
Social Media Sharing: Make it easy for visitors to share your content on social media. This could involve adding social sharing buttons or creating snippets that are optimized for social shares.
Analyze Performance Data: Use tools like Google Analytics to understand how visitors are interacting with your page and where there might be room for improvement.
Backlink Review: Check the backlinks to your page. Attempt to remove or disavow low-quality backlinks and work on gaining more high-quality backlinks.
Monitor Search Engine Updates: Keep an eye on the latest search engine algorithm updates, as what works well today might change tomorrow.
Use Schema Markup: Implement structured data to help search engines understand the content of your page better.
Engage with Your Audience: Encourage comments and interaction on your page, and be sure to respond to comments to increase engagement.
Regularly reviewing and updating your older web pages is crucial for maintaining and improving their performance in search results. It’s a continuous process rather than a one-time fix. Contact Us today if you need assistance.
People often ask me how to improve their SEO (Search Engine Optimization). They are bombarded with phony SEO spam emails and calls from companies promising to make them number one, although these companies don’t even know what the company wants to be ranked for in the first place!
My answer is typically the same: Put quality, relevant content out there as often as you can. Search engines are looking for the best answers to people’s search queries. So it is only logical that you should put time and effort into good, relevant content.
Does it happen overnight?
Absolutely not. SEO takes time and a lot of elbow grease. Using a good content management system like WordPress is certainly helpful, and I find that my content is indexed faster. But Rome wasn’t built in a day, and search engine rankings aren’t going to get where you need them to be in an instant.
What is “quality content”?
This varies from site to site. The question I always ask myself is: Will somebody that comes to my website be interested in the words I write? Is it relevant to my audience? Think of it like this, say your website is about cars. A relevant article might be about fixing cars or selling cars or perhaps a review of a new model. Of course, this depends on what your involvement is with the topic. Learn More About Quality Content, SEO & Google Friendly Websites »
How Often Should I Post
Now this is a tough one. I think that you should post as often as possible, provided you have good material. Now it is tougher than you think, while you’re going about your daily business a lot of people just don’t have the time to be posting frequently. If you can post once a week that’s great, but if not try for a minimum of once a month. Of course if you are a larger company and have people on staff with the specific duty of content development, then of course you should increase the amount of posts. Look at it this way, if you are a manufacturer of widgets and every week you post articles about widgets. At the end of the year you have added over 100+ links into Google’s index including posts, categories and tags. Your competitor, we will call him Joe’s Widgets, hasn’t posted in a couple of years and has only eight pages of content within the index. I ask you this, who should do better in searches? Duh, right? Although it seems like common sense, people are always trying to take shortcuts, and it just will not work.
But are there ways to improve your SEO within your articles?
Yes, most definitely there are techniques which make your posts more search engine friendly. If you are using WordPress, I recommend using a good SEO plug-in. Most will give you help with the post and will help you improve. You will always want to be careful, not to be keyword stuffing as that is a good way to hurt your site’s rankings. That is where a good plug-in can assist. It will tell you when you’ve used your desired key phrase too often and will be considered keyword stuffing. It will also tell you other things that search engines are looking for, such as inbound and outbound links, headings and other items.
If you put out the best content you can, your search engine rankings WILL improve. If you just try to beat the search engines with tricks and Black Hat SEO, you will not go anywhere, and eventually your site will probably be kicked out of the Index or have your site be severely penalized. Also, consider this: if someone comes to your website because of your SEO work and the content is lousy, you may have gotten them there, but they’re not sticking around, and they’re certainly not going to give you business. However, if they like what you’ve written and find it relevant, your chances to secure them as a customer/client are much improved. And isn’t that the goal of search engine optimization? You want to get them to your site, of course, but posts written solely to improve rankings are never a good idea as they are typically unreadable.
If you need help with your SEO, please feel free to contact us.