My wife asked me if I wanted to play golf last Friday. I was busy but decided to take a break and play nine holes at a local par 3 course.
As it was a Friday and a workday, we did not call for a tee time, we figured we’d stop by and see how crowded it was. When we got there, there was nobody on the tee box, and the back nine was empty as well. My wife went in to pay and there was a young man at the desk. He said, the best I can do is get you a tee time in an hour or so. My wife said: “There’s nobody here!” He again said sorry, I can’t let you start for an hour. She again said, there is nobody on the tee or even waiting in the parking lot. Well, he said sorry, you’ll have to wait an hour.
What did we do? We left.
Imagine if I stood on the street with a fist full of hundreds trying to give them out, would you take them or would you say no? If you don’t respond to calls and emails, that is exactly what you are doing.
I know, that’s an exaggeration, but it truly amazes me that companies actually turn away money in the form of customers/clients.
There are lessons learned everywhere if you pay attention. Unfortunately, most of the time we learn those lessons from watching what not to do. Always put yourself in the place of your customer/client. Think about how you would react to a situation. In Friday’s debacle at the golf course, they did everything wrong and lost potential customers. With Covid, so many things are still up in the air, and you cannot afford to lose any business.
Note: I purposely left out the name of this course, as I am not trying to be vengeful. Hopefully this was a one-time error, but I probably won’t find out in the near future.