So, why are we the best website management company? (Updated)July 28th, 2024

We get a lot of referrals from customers who are happy with our services and tell their friends & colleagues that we are the best website management company.

This is because our clients enjoy working with us and like to spread the word. I appreciate this more than they will ever know as my business is referral driven. While we get business from other sources, there is no better lead than a referral from a happy customer. Recently the question came to me directly: So, why are you the best website management company?

As I always tell people you need to have your Elevator Speech ready to go. Now this doesn’t have to be lengthy and should just be around 30 seconds, I break down mine into 5 main points. So here’s how I answer:

Responsiveness – we always answer your emails and calls the same day. Over 99% of requests are completed the same day people request them. This may seem high, but we have built our business on providing prompt, quality services.
Security – in managing and hosting websites, you have to be prepared for the inevitable. While we use the best hosting companies on the planet, still things can happen and hackers are always try to break in. By taking daily backups, it enables us to get your site back up and running very quickly should something happen. We also employ some of the best remediation companies to help clean and fix any security holes that arise.
Cost – as a small business, I understand how important it is to keep costs down. As such our support plans are based on 50% off of our normal hourly rates. This allows companies to have a support plan that allows them to do everything they need to keep their website up-to-date and growing. This includes web content, social media, SEO, Marketing, Advertising, Email Marketing, and More!!
Single Point of Contact – when we manage your website, you always go through me. While I may employ others for different projects, you will always be coming through a single point of contact. I don’t disappear once you sign the contract with me.
24/7/365 – we are available all the time. Now of course, we may get sick and go on vacation on occasion. But, we still answer emails and respond. As an example I was on cruise for a week. In advance I sent an email to all my clients, telling them I would be on vacation and they should open a support ticket using my ticket system. Although I said I would answer everything when I got back, I still managed to complete every request the same day, even though I was in the middle of the ocean!

So that is it in a nutshell. This is our main selling point. The way the industry has grown, a lot of people wanted to design and build websites as they felt this was fun, sexy. But after the sites were built, these companies want to move onto the next project and not interested at all website management. I get more business from companies whose previous web developer has disappeared off the face of the earth. Now, they need help with their website and are stuck. Fortunately most of the time we can help.

The problem is that today’s web technology, especially with CMS’s* like WordPress require constant attention. Plug-ins are updated all the time, as is WordPress and theme files. If you ignore them eventually your site will break and/or get hacked. Now while it’s sold as something you can manage yourself, unless you know how to get a site back after it breaks from a bad plug-in version, you need to have a professional and manage your site. This of course is where RooSites shines. We will make all the updates on your behalf and come up with a support plan to keep you up to date and secure. Our support plans are tailered to fit your companies needs. While some companies only need an hour or two each month some need as many as 10, 20 hours a month, and some even require unlimited support.

As an example, recently I took over for a nonprofit who had over 20 plug-in/theme/WordPress updates. Now to safely do this, I had to set up a staging site where I test all these updates properly as their site was so woefully out of date. Now it is up to date, and secure. Prior to that, they tried to manage everything themselves, but it became overwhelming as they are all working on their main jobs, which of course is the nonprofit agency they work for.

So please, if you need help managing your website or designing and building one, please contact us, we are happy to help you. Being the best website management company is something we are extremely proud of and work hard every single day to live up to. We don’t live off of our laurels, and try and improve each and every day. But don’t take our word for it, check out our testimonials, and if you need to speak to some of our clients, we are happy to connect you.

*CMS = A content management system (CMS) manages the creation and modification of digital content. These systems typically support multiple users in a collaborative environment, allowing to perform document management with different styles of governance and workflows. Usually the content is a website (or part of it) and the term commonly refers to web content management systems. Web content may include text and embedded graphics, photos, video, audio, maps, and program code (such as for applications) that displays content or interacts with the user. By their nature, CMSs support the separation of content and presentation. Definition from: Wikipedia, Learn More

RooSites, founded in 1996 is an award winning small business website provider, featuring web design, development and management. As a one stop shop, RooSites can handle all your website needs, from Content, Social Media, SEO, Marketing, Advertising, Email Marketing and More!!

RooSites Locations: Boston & Foxboro Massachusetts, DunedinFL (covering the entire Tampa area), Charlotte North Carolina. We are proud to help companies all over the United States. Contact RooSites today for website management assistance.

Update: 7/28/24 :: In 2024, website management is more crucial than ever due to the rapid advancements in technology and increasing cybersecurity threats. With the growing reliance on digital platforms for business operations, e-commerce, and customer engagement, ensuring a website’s functionality, security, and up-to-date content is vital. The complexity of modern websites, driven by dynamic content, sophisticated plugins, and integration with various third-party services, demands constant attention and expertise. Additionally, search engine algorithms have become more sophisticated, emphasizing the importance of regularly updated, secure, and well-maintained websites for optimal search rankings and user experience. Thus, professional website management is essential to stay competitive, protect digital assets, and provide a seamless online experience for users.

100 Ways to Improve Your WebsiteAugust 14th, 2023

We are often asked by clients, how can they improve their website. Over the years I have given tons of advice, but decided it was time to put together an exhaustive list hitting all main points where you can improve. So, today we present to you the 100 Ways to Improve Your Website:

Website Design and User Experience:

1. Responsive Design: Ensure your website is mobile-friendly and adapts to various screen sizes.
2. Clear Navigation: Organize your menu and navigation in a logical and user-friendly manner.
3. Intuitive Layout: Arrange content logically to guide visitors through the website smoothly.
4. Fast Loading Times: Optimize images, code, and server performance for quick loading.
5. Consistent Branding: Maintain a cohesive visual style, including colors, fonts, and imagery.
6. Whitespace Usage: Use whitespace to make content easy to read and reduce visual clutter.
7. Readable Fonts: Choose legible fonts and font sizes for all devices.
8. Contrast: Ensure sufficient contrast between text and background for readability.
9. Limited Fonts: Stick to a couple of fonts for a clean and professional look.
10. Avoid Clutter: Keep the design simple and avoid overcrowding with too many elements.
11. Favicon: Create a distinctive favicon for your website.
12. Visual Hierarchy: Highlight important content using font size, color, and placement.
13. Call to Action (CTA): Use clear and compelling CTAs to guide user actions.
14. Whitespace Usage: Use whitespace to make content easy to read and reduce visual clutter.
15. Feedback and Confirmation: Provide feedback for user actions (e.g., form submissions).
16. Readable Colors: Choose color combinations that are pleasing and accessible.
17. Consistent Layout: Maintain a consistent layout across different pages.
18. Browser Compatibility: Test your website on various browsers to ensure compatibility.
19. Interactive Elements: Include interactive features like sliders, accordions, and tabs.
20. Mobile-First Design: Prioritize the mobile experience in your design process.
21. Error Pages: Create custom error pages that guide users back to the site.
22. Accessibility: Ensure your website is accessible to users with disabilities (WCAG guidelines).
23. Optimize Images: Compress images to improve loading times without sacrificing quality.
24. Video Optimization: Host videos externally to avoid slowing down your website.
25. Browser Cache: Leverage browser caching to improve load times for returning visitors.

Content Quality and Presentation:

26. High-Quality Content: Create well-researched, engaging, and relevant content.
27. Clear Headings: Use descriptive headings to break up content and aid skimming.
28. Bullet Points and Lists: Present information in a scannable format.
29. Correct Grammar and Spelling: Proofread all content to maintain professionalism.
30. Visual Content: Incorporate images, infographics, and videos to enhance content.
31. Easy-to-Read Text: Keep paragraphs short and use subheadings to structure content.
32. Captivating Headlines: Craft headlines that grab attention and convey the main message.
33. Internal Linking: Link to relevant pages within your website for better navigation.
34. External Linking: Link to reputable external sources to provide additional value.
35. Shareable Content: Create content that users would want to share on social media.
36. Consistent Voice: Maintain a consistent tone and style throughout your content.
37. Content Updates: Regularly update and refresh outdated content.
38. Authoritative Content: Establish your expertise in your industry through informative content.
39. User-Generated Content: Incorporate reviews, testimonials, and user stories.
40. Storytelling: Tell engaging stories to connect with your audience emotionally.
41. Localization: If applicable, offer content in different languages for a wider audience.
42. FAQ Section: Address common user questions in a dedicated FAQ section.
43. Case Studies: Showcase successful client projects to demonstrate your skills.
44. Evergreen Content: Create content that remains relevant and valuable over time.
45. Content Calendar: Plan and schedule your content updates in advance.

Search Engine Optimization (SEO):

46. Keyword Research: Identify relevant keywords and phrases for your industry.
47. On-Page SEO: Optimize meta titles, descriptions, and headings with keywords.
48. Quality Backlinks: Build high-quality backlinks from reputable websites.
49. Fast Loading Speed: Improve loading times to satisfy both users and search engines.
50. Sitemap: Create an XML sitemap to help search engines index your website.
51. Mobile-Friendly Design: Ensure your site is mobile-responsive for improved rankings.
52. Structured Data: Implement schema markup to enhance search engine results.
53. Image Optimization: Use descriptive alt text and compress images for faster loading.
54. SSL Certificate: Secure your website with HTTPS for improved rankings.
55. Local SEO: Optimize for local search by including location-based keywords.
56. Content-Length: Create comprehensive, in-depth content for better search visibility.
57. Canonical URLs: Use canonical tags to avoid duplicate content issues.
58. Social Sharing: Encourage social sharing to increase your website’s visibility.
59. Regular Blogging: Maintain an active blog with relevant and useful articles.
60. Analytics Integration: Set up Google Analytics to track website performance.

Website Performance:

61. Hosting Quality: Choose a reliable and fast web hosting provider.
62. CDN Usage: Use a content delivery network to speed up content delivery.
63. Gzip Compression: Enable Gzip compression to reduce file sizes for faster loading.
64. Minify CSS and JavaScript: Reduce code size by removing unnecessary spaces and characters.
65. Lazy Loading: Load images and content as users scroll to improve initial load times.
66. Caching Plugins: Use caching plugins to store static versions of pages for quicker access.
67. Optimize Database: Clean up and optimize your website’s database regularly.
68. Server Response Time: Ensure your server responds quickly to user requests.
69. Resource Cleanup: Remove unused plugins, themes, and files.
70. External Scripts: Limit the use of external scripts that can slow down your site.

Security and Privacy:

71. Regular Backups: Back up your website regularly to prevent data loss.
72. Security Plugins: Use security plugins to protect against common threats.
73. Strong Passwords: Use complex passwords for all user accounts.
74. Two-Factor Authentication: Implement 2FA for added login security.
75. Regular Updates: Keep your website’s CMS, themes, and plugins up to date.
76. Secure Forms: Use SSL and reCAPTCHA to secure form submissions.
77. Privacy Policy: Create a clear and comprehensive privacy policy.
78. Terms of Use: Develop terms of use to outline user responsibilities.
79. Cookie Consent: Display a cookie consent banner in compliance with regulations.
80. User Data Handling: Follow GDPR or relevant data protection laws when handling user data.

Conversion Optimization:

81. Clear Value Proposition: Communicate your unique value to visitors.
82. A/B Testing: Experiment with different elements to optimize conversion rates.
83. Heatmaps and Analytics: Use heatmaps and analytics to analyze user behavior.
84. Simplify Forms: Reduce the number of form fields to increase conversions.
85. Trust Signals: Display trust badges, reviews, and testimonials.
86. Progress Indicators: Show users where they are in multi-step processes.
87. Exit Intent Popups: Use popups to capture leads before users leave.
88. Limited Time Offers: Create urgency to encourage immediate action.
89. Social Proof: Showcase the number of subscribers, followers, or customers.
90. User-Friendly Checkout: Streamline the checkout process to reduce cart abandonment.
91. Personalization: Tailor content based on user preferences and behavior.

Social Media Integration:

92. Social Sharing Buttons: Allow users to easily share your content on social media.
93. Social Media Feeds: Display your social media feeds to encourage engagement.
94. Follow Buttons: Provide links to your social media profiles for increased followers.
95. Social Proof: Display user-generated content and testimonials from social media.

Community Building:

96. Comment Sections: Allow users to engage by commenting on your content.
97. Forums or Discussion Boards: Create a platform for users to discuss relevant topics.
98. User Profiles: Enable users to create profiles for a sense of community.
99. Newsletter Sign-Up: Gather emails for direct communication with users.
100. Interactive Quizzes: Create engaging quizzes related to your industry or content.

In Closing: Remember, to improve your website, you should be continuously reviewing your website’s performance, gather user feedback, and adapt to changing trends and technologies. If you need help, contact us today, we’d be happy to review and make suggestions.

Tag: Tampa Web Design