Respond to Bogus Feedback ImmediatelyOctober 24th, 2017

Respond to Bogus Feedback Immediately If you receive bogus feedback or criticism, respond ASAP!

This is especially true if that feedback is unfounded. As I always explain to my clients, always take the high road as this is the long run can turn a possible negative into a positive. [ see blog post entitled: How to deal with negative reviews ]

However, this past weekend I came across a comment on one of the social media sites I manage that was so wrong.  In fact, the commenter had this company confused with another one.

Let me give you a little background: The commenter in question was telling people to never use this company as they were horrible and they just fired a guy who was involved in the California wildfires. She said this company fired him, as the fire destroyed his company van while he was trying to save his family. She said this company deserves to go bankrupt and they’re horrible, et cetera et cetera.

Now if this were true I would agree, and in truth I would’ve quit this company, No matter how much they paid me!

BUT, they had this company confused with an East Coast Company with franchises in California. My client is an independent company, with no franchises and only operates in Massachusetts. So this was just a case of confusion, perhaps the company had a name similar or something like that, I never did find out.

So I responded to her that we are not in California and don’t have franchises anywhere. She went in and deleted her comment, and there was no damage done to the company’s reputation.

Now what if I had ignored this comment, as many companies seem to do on social media?

The company would’ve faced the possibility of this goes viral and then losing tons of business. At that point he probably would’ve reacted, but they may have done irreversible damage the reputation, and even faced going out of business for something he did not do.

Can you imagine working so hard to build your business and having it torn down by a viral comment about something you did not do?

The problem with the age in which we live in, is people immediately respond to things on social media. Once something is out there, it’s out there for good. So if you don’t respond to them quickly, you really face an uncertain future. Because your reputation is something you can’t get back once tarnished. This is your most valuable asset and you must do everything you can to protect it.

So as I said, respond to comments as soon as possible. Now, this was over the weekend and it’s not always possible to be at your computer or even your smartphone 24/7. This is why it helps to have another set of eyes and ears paying attention to your social media and web properties.

Bottom Line:

This is why I always stress to use a quality website management company. So, in the event you miss one of these horrible, mistaken comments, there is somebody else that may pick up the ball and run with it and save your business.

Ideas to improve Social Media CompaniesJanuary 12th, 2015

ideas-to-improve-social-media-cosFor those of us who are on social media everyday, we all have our pet peeves. Here is a list of things I want done to social media sites I use on a regular basis:

  1. Twitter – Please add the ability to edit posts.  At very least I want to be able to make changes within a few minutes of posting.
  2. Facebook – I love that I can edit my posts as I want to on Twitter.  But please allow me to add photos to posts when I edit.
  3. Instagram – Let me add links!! Intagram to me is an enigma, the kids love it, but there isn’t much you can do with it from a business standpoint.  I also wouldn’t mind a web interface.
  4. Pinterest – Let me organize my pins, just as I can re-arrange boards
  5. YouTube – Need to be able to have custom url, from day one of establishing channel.  Hard to publicize channel with ridiculous string URL.
  6. HootSuite – Absolutely needs to add the ability to upload photos with their bulk upload tool. What is the point of bulk uploads without images? We are all told that images help posts, but then you can’t include with bulk upload.
  7. Google+ – No matter how hard I try I can’t get much traction.  I think Google should see if they can get this channel going in 2015 or finally give it up.
  8. LinkedIn – Company pages need updating, they are lackluster and numbers are weak.  Should be a major part of a business social media site, not an afterthought.

Bottom Line:  I think social media companies have to continuously adapt in order to stay relevant.  I am sure you have a bunch of ideas to improve your favorite sites. Please add your comment below, I would love to hear your thoughts.

 

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