Your website management company should help you with many things. Here are 5 things which we feel are critical.
Keeping Your Website Backed Up And Safe: In today’s world security is so important. It is naïve not to think anyone will ever attack or hack your website. So it is imperative that your management company is backing up as often as possible so that if something malicious happens, you can get your site back. It is also important to know where your site is being hosted, as some do a much better job than others with security. At RooSites we use industry best website hosting.
SEO: One of the most important things for companies is to be found on search engines like Google. To do so, you need to make sure that your management company is working on Search Engine Optimization, or SEO as it is referred to. We realized early on, that it was not enough just to build nice websites, they have to rank well. If you aren’t seen, then no matter how good your company is, or how pretty your site looks won’t matter. There are four types of SEO we help our clients with. The first is on page SEO. There are several factors involved to optimize your site including use of headline tags, meta tags, and other on page ranking factors. We also assist with Technical SEO, where we assist Google’s bots in successfully crawling, interpreting, and indexing your website’s pages . This also includes the creation and submission of sitemaps. Next we have what’s called local SEO. This is when you go to do a search for something near you, say a plumber or other services. So if you are in Dunedin Florida, you would search for Dunedin Plumber, not just “Plumber”. This is what usually shows up at the top or the right of your search results page. In many cases thousands of people see this listing every month, so it is so important to have a local SEO presence. We also assist with Off Page SEO, which are tasks we do outside of your website to help it rank higher in Google’s search results. This includes getting good social media advertising, getting clients to give you good reviews online, and getting links from credible websites.
Content: This goes with number two, the most important factor in search engine rankings is your content[↗]. I always use this example: Say you are very good at what you do and have a nice little seven page website. I come along and build a similar website but every week I post an article about the subject matter our website is all about. After one year I have over 70 or more links within the google index (including tags and other links which google indexes), or 10 times as many as my competitor. So I ask you, who should fare better in search? Common sense, right? All of our management plans include time to help with content and blogging as well as help with social media.
Pay Per Click Advertising: One thing your website management company should be doing is helping you with is your Google ads, Facebook ads and all Pay Per Click Ads. SEO by itself is not always enough, so if you can start an advertising campaign, you can fill in the gaps where you aren’t being found as highly as you would prefer.
Bottom Line: So these are five things your website management company should be helping you with, there are obviously more things as every client is different. What we do at RooSites is design different plans for different companies so they have enough hours to do all the things they want to achieve. And, by signing up for our plans they save roughly 50% on their development hours which is nothing to sneeze at!
If you need help managing your website or designing a new one, don’t hesitate to contact us, we are happy to help!