I am recommending to all my website management clients that they are utilizing a third party for their email. We used to manage most of our clients email on our server and this worked well for the last couple of decades. However, due to the increase in worldwide hack attempts, we believe it is prudent for our clients to move to a third-party email.
If your email it Is hosted on the same server as your website, and it goes down, your email goes down with it more often than not. Now many times these attacks just use up your server’s memory leaving your server unresponsive and timing out. Most of the times the server can be rebooted and we can research how why this happened and block the offenders. Many times it is a malicious act, DDOS type of attack. But, sometimes processes running concurrently from different accounts cause these outages. So the server runs out of memory and it becomes unresponsive. Down goes your email.
By separating your website hosting and email functions, when one goes down the other is not affected. So in essence your email will almost always be up even if we have to reboot our server, or if there is an attack of some kind. As we have seen in recent months these attacks are more frequent. Recently Amazon’s hosting platform AWS was down for over four hours taking down some of the more well-known sites in the world, Such as Netflix, Instagram and 180,000 other accounts. We are not unaffected by these type of the attacks and they happen all the time. So by separating your email function, you will not see this downtime very often. More and more we are forced to reboot the servers. This will insure your email doesn’t go down even if servers have a brief outage. For businesses that depend on their email, it can’t go down even for a few minutes.
For more options, even free providers; contact us and we can help you find what you need.
The choice is yours as to what type of email provider you would like. But, we implore you to make sure you are using a third party option. You will be glad you did.
When building a website one of the most important things is knowing “who” you are. Ok, not a great joke with the owl, but I think it’s a very important topic that people don’t spend enough time thinking about when planning a site.
A lot of times when people come to me to build a website, I find they are spending too much time looking at competitors. Now, doing your competitive analysis is important and it is crucial that you find a look and feel that reflects you’re brand and sensibilities. But, you need to know who you are, and what your company offers in terms of your value proposition.
This is one of the most important things your website needs to convey to potential customers/clients. There are things we all do very well. We may offer many services but we have one particular skill or a few that are our specialties and we need to make sure this is readily seen on our websites.
Using myself as an example, I design develop and manage websites and have so for over 20 years. But the thing that separates me from my competitors is my website management services which are second to none. So, I make sure that everything I put out on my website or social media also mentions that particular part of my business. I need people to know who I am and what I do, so they can know I can help them and their businesses. I realize that’s a mouthful, but I feel passionately that this is one of the most important aspects to anyone’s website.
People don’t have a great deal of time to find what they are looking for on your site. So you need to make sure they can find your value proposition within milliseconds of hitting your homepage. If you are using an image slider, one of the first slides should show your top service. Using myself as an example, my first slide is the about slide which sums up what I do, followed by my website management slide. Then as you scan the page you see my headline, Design, Develop and manage world class small business website. That is us in a nutshell, people know exactly “who” I am.
As they read on they encounter this line:
Our philosophy is much different from that of most firms. We have always felt that the management of your website is every bit as important as the design and development phases. As such we have industry best support plans which our clients utilize to add content, work on their social media, SEO, email marketing, pay per click advertising, and more!!
So as this key line shows, website management is a priority, rather than an afterthought. (which is how most firms view support)
Bottom Line: Anyone who views my homepage knows exactly “who” I am and what my company offers. This is something we work on with every client insuring that their value proposition is front and center.