Building a new website is an exciting step for any business. It is your digital storefront, your marketing hub, and often the first impression customers get of your brand. While most companies think about design, features, and content, there are several important factors that can be overlooked. Here are key things to consider when planning your new website, including a few you may not have thought of.
Your company will evolve over time, and your website should be able to grow with you. Choose a platform and hosting solution that can easily accommodate new content, features, pages, and increased traffic without slowing down or becoming unstable. Think about where your business will be in two to five years, not just today.
Responsive design is essential. A mobile-friendly website ensures a seamless experience whether users visit on a smartphone, tablet, or desktop. Do not just test layouts. Actually try filling out forms, clicking links, and navigating menus on different devices and browsers to make sure everything works smoothly.
A slow website costs you visitors and potential customers. Optimizing images, choosing quality hosting, minimizing unnecessary scripts, and leveraging caching can dramatically improve your site’s speed. Faster load times not only create a better user experience but also support your search engine rankings.
Making your website accessible is both the right thing to do and, in many places, a legal requirement. Use proper alt text on images, readable fonts, clear headings, sufficient color contrast, and keyboard navigation support to align with accessibility guidelines such as WCAG. This helps all users, not just those with disabilities.
Will you or your team need to update content regularly? Make sure your content management system (CMS) is user-friendly. If the backend is confusing or clunky, updates may get delayed, and your website can quickly become outdated. Request a brief training session or documentation from your developer.
Security should never be an afterthought. Ensure SSL is installed, set up firewalls, and keep all software and plugins updated. Use strong passwords and consider two-factor authentication where possible. Even small, low-traffic sites can be targets for automated attacks, so proactive protection is essential.
SEO is more than just keywords. It includes site structure, clean code, metadata, headings, internal links, and logical URLs. Work with a developer who understands SEO best practices or bring in a specialist early in the project. Fixing SEO issues after the site is built is usually more difficult and more expensive.
Privacy policies, terms of service, and cookie notices are often treated as an afterthought, but they may be legally required depending on your audience, location, and the tools you use. If you run ads, collect leads, or track analytics, make sure your policies are clear, accurate, and easy to find.
Install analytics tools as part of your initial launch plan. Tracking user behavior from day one helps you understand what is working and where people drop off. Over time, this data allows you to refine pages, improve conversion rates, and make smarter marketing decisions.
Things go wrong: updates break layouts, plugins conflict, or a mistake deletes important content. Make sure your hosting or website platform automatically backs up your site and that you know how to restore it if needed. A solid backup and recovery plan can turn a potential disaster into a minor inconvenience.
Confirm that your business owns the domain name, hosting accounts, and website content. Ensure you have administrative access to your CMS, hosting panel, domain registrar, and analytics tools. You never want to be in a position where a former developer or agency holds the keys to your online presence.
Building a website is more than just uploading a few pages and hitting publish. It is a strategic effort tied to user experience, branding, marketing, and long-term growth. By considering scalability, security, accessibility, analytics, and ownership from the start, you can launch a website that works harder for your business and avoids costly surprises down the road. And if you need help designing, developing, and managing that website, RooSites is here for you, Contact Us Today!
September marks a return to routine for many. With vacations ending and kids back in school, both business owners and customers are refocusing on their professional goals. It’s a natural time to reassess your digital strategy and ensure your website aligns with your business objectives for the rest of the year.
The holiday season is just around the corner, and for many businesses, this period is critical for sales and customer engagement. Revamping your website in September ensures that your site is optimized, visually appealing, and ready to handle increased traffic. Whether it’s updating product pages, improving site speed, or enhancing user experience, now is the time to get your site holiday-ready.
Many businesses operate on an annual budget cycle, with the fiscal year ending in December. September is a great time to allocate remaining funds towards a website revamp. Investing in your online presence now can help you maximize your budget and start the new fiscal year with a competitive edge.
The web design and development landscape evolves rapidly, with new trends and technologies emerging every year. September is a great time to assess your site and ensure it incorporates the latest design trends, mobile optimization, and security features. Whether it’s implementing a more modern design, enhancing accessibility, or adding new functionality, updating your website can help keep your business at the forefront of your industry.
Search engine optimization (SEO) is a critical factor in driving organic traffic to your website. Revamping your site in September allows you to implement the latest SEO strategies and see the benefits before the end of the year. Whether it’s updating content, improving site speed, or optimizing for mobile devices, enhancing your SEO now can lead to better rankings and more visibility during the crucial holiday season.
A website revamp in September not only prepares you for the end of the year but also sets the stage for the year ahead. By refreshing your site now, you’re positioning your business for success in 2025. A modern, user-friendly website can help you attract new customers, retain existing ones, and achieve your business goals in the coming year.
September is more than just the start of a new school year; it’s the perfect time to hit the reset button on your website. By taking the time to revamp your site now, you can ensure that your business is ready to make the most of the holiday season and start the new year strong. Whether you need a complete redesign or just a few updates, investing in your website this September can pay off in a big way. RooSites can help!
