Tag: Boston Web Design

Live your taglineNovember 8th, 2013

In advertising you have taglines, slogans and mission statements. But unless you live those things, they are just words, hollow bullsh*t.

For example my tagline is “World class websites, Best in class support”. I feel that we are building high quality websites and we offer the best support in the industry. So yes, I am living my tagline (as all companies should strive to do).

In terms of support, we are certainly unrivaled in the small business website management world. If possible I close support requests on the same day. And I ALWAYS respond quickly. This kind of service is quite rare, and with most providers it can be as much is two weeks to get a simple thing done. Unacceptable.

But words are just that, here is an example:
I unexpectedly had to go to a funeral in Manhattan on Monday. Now most people would just blow off the day and not even look at email or worry about clients. Now I have priorities just like you and certainly family is first. But here is how I handled the situation: I put on my out of office reply and instructed my clients to open a support ticket which I would answer as soon as possible. Well, sure enough I returned home and found five support tickets waiting for me. Now I certainly could put them off until the next day, but instead I worked ’till midnight and got everything done. My clients would’ve certainly understood if I took a day or two or even more to get their requests done. But for me, as I said it is about living my tagline. You can’t just say you offer industry best support, you have to actually do the job. And this is something you have to prove everyday.

If your current provider does not giving this type of service, then please contact me.

Social Media: Top 5 Tips for PostsSeptember 23rd, 2013

When I speak to groups about social media, typically people want advice as to what to post.

Here are my top 5 tips to use as a guideline:

1. Interesting :: Only post something that you find interesting. If you think it is dull, imagine what your readers will think?
2. SME :: Write posts that position you as a SME, that is a subject matter expert. You can never go wrong posting things that show off your expertize.
3. Limit Sales Talk :: Limit posts that are too salesy.   I think 20 percent is the limit.  If every post says what a great deal you offer, people will quickly start ignoring you, unfollowing, un-liking and un-everything 🙁
4. No Politics :: On business accounts, stick to your business. Don’t post political rants. (unless of course you are a politician or in an industry that works with political parties)  Otherwise you piss off those who who have opposing views. In this business climate you want to conduct business with everyone you can.
5. Mix it Up ::  I try to have a mix of helpful tips, occasional relevant quotes, company news, information about offerings and occasional sales content.  Once in a while we brag about something, but keep the bragging to occasional as to not sound obnoxious. Pictures are great and when I launch new site I always post a screenshot and link to the new site. Images are especially effective on Facebook as people love to go through photos and these are the most popular posts on that site.

So an often asked question is: How do I know if I am effective?  I use re-tweets in twitter as barometer. If I am re-tweeted on a regular basis, chances are people like what I am posting. In Facebook, likes and shares are a good measure. In Google+, plus 1s are a good indicator, though I don’t see this practice in use much.

Please let me know what you think are are good tips for social media posts by commenting in the form below.