So, why are we the best website management company? (Updated)July 28th, 2024

BLOG Post about the Best Website Management Company We get a lot of referrals from customers who are happy with our services and tell their friends & colleagues that we are the best website management company.

This is because our clients enjoy working with us and like to spread the word. I appreciate this more than they will ever know as my business is referral driven. While we get business from other sources, there is no better lead than a referral from a happy customer. Recently the question came to me directly: So, why are you the best website management company?

As I always tell people you need to have your Elevator Speech ready to go. Now this doesn’t have to be lengthy and should just be around 30 seconds, I break down mine into 5 main points.  So here’s how I answer:

  1. Responsiveness – we always answer your emails and calls the same day. Over 99% of requests are completed the same day people request them. This may seem high, but we have built our business on providing prompt, quality services.
  2. Security – in managing and hosting websites, you have to be prepared for the inevitable. While we use the best hosting companies on the planet, still things can happen and hackers are always try to break in. By taking daily backups, it enables us to get your site back up and running very quickly should something happen. We also employ some of the best remediation companies to help clean and fix any security holes that arise.
  3. Cost – as a small business, I understand how important it is to keep costs down. As such our support plans are based on 50% off of our normal hourly rates. This allows companies to have a support plan that allows them to do everything they need to keep their website up-to-date and growing. This includes web content, social media, SEO, Marketing, Advertising, Email Marketing, and More!!
  4. Single Point of Contact – when we manage your website, you always go through me. While I may employ others for different projects, you will always be coming through a single point of contact. I don’t disappear once you sign the contract with me.
  5. 24/7/365 – we are available all the time. Now of course, we may get sick and go on vacation on occasion. But, we still answer emails and respond. As an example I was on cruise for a week. In advance I sent an email to all my clients, telling them I would be on vacation and they should open a support ticket using my ticket system. Although I said I would answer everything when I got back, I still managed to complete every request the same day, even though I was in the middle of the ocean!

So that is it in a nutshell. This is our main selling point. The way the industry has grown, a lot of people wanted to design and build websites as they felt this was fun, sexy. But after the sites were built, these companies want to move onto the next project and not interested at all website management. I get more business from companies whose previous web developer has disappeared off the face of the earth. Now, they need help with their website and are stuck. Fortunately most of the time we can help.

The problem is that today’s web technology, especially with CMS’s* like WordPress require constant attention. Plug-ins are updated all the time, as is WordPress and theme files. If you ignore them eventually your site will break and/or get hacked. Now while it’s sold as something you can manage yourself, unless you know how to get a site back after it breaks from a bad plug-in version, you need to have a professional and manage your site. This of course is where RooSites shines. We will make all the updates on your behalf and come up with a support plan to keep you up to date and secure. Our support plans are tailered to fit your companies needs. While some companies only need an hour or two each month some need as many as 10, 20 hours a month, and some even require unlimited support.

As an example, recently I took over for a nonprofit who had over 20 plug-in/theme/WordPress updates. Now to safely do this, I had to set up a staging site where I test all these updates properly as their site was so woefully out of date. Now it is up to date, and secure. Prior to that, they tried to manage everything themselves, but it became overwhelming as they are all working on their main jobs, which of course is the nonprofit agency they work for.

So please, if you need help managing your website or designing and building one, please contact us, we are happy to help you.  Being the best website management company is something we are extremely proud of and work hard every single day to live up to. We don’t live off of our laurels, and try and improve each and every day. But don’t take our word for it, check out our testimonials, and if you need to speak to some of our clients, we are happy to connect you.

*CMS = A content management system (CMS) manages the creation and modification of digital content. These systems typically support multiple users in a collaborative environment, allowing to perform document management with different styles of governance and workflows. Usually the content is a website (or part of it) and the term commonly refers to web content management systems. Web content may include text and embedded graphics, photos, video, audio, maps, and program code (such as for applications) that displays content or interacts with the user. By their nature, CMSs support the separation of content and presentation. Definition from: Wikipedia, Learn More

 


RooSites, founded in 1996 is an award winning small business website provider, featuring web design, development and management.  As a one stop shop, RooSites can handle all your website needs, from Content, Social Media, SEO, Marketing, Advertising, Email Marketing and More!!

RooSites Locations: Boston & Foxboro Massachusetts, DunedinFL (covering the entire Tampa area), Charlotte North Carolina. We are proud to help companies all over the United States. Contact RooSites today for website management assistance.


Update: 7/28/24 :: In 2024, website management is more crucial than ever due to the rapid advancements in technology and increasing cybersecurity threats. With the growing reliance on digital platforms for business operations, e-commerce, and customer engagement, ensuring a website’s functionality, security, and up-to-date content is vital. The complexity of modern websites, driven by dynamic content, sophisticated plugins, and integration with various third-party services, demands constant attention and expertise. Additionally, search engine algorithms have become more sophisticated, emphasizing the importance of regularly updated, secure, and well-maintained websites for optimal search rankings and user experience. Thus, professional website management is essential to stay competitive, protect digital assets, and provide a seamless online experience for users.


Avoiding the Mike Brady Syndrome in Web DesignJune 21st, 2024

Image showing Brady Bunch House.

I originally wrote this post way back in 2011. I recently had an experience which brought me back to this very premise. A former client of mine passed control of his business onto his daughter who brought in her own web people (although we had a great relationship for over a decade). I understand, this is part of the business. But when I saw their new website, I checked out the company that had built it, and their entire portfolio was using the exact same WordPress theme over and over and the same exact design.

They just would substitute the main picture and change text, my guess is it took them an hour to build the entire websites. The problem with this is that it’s not only boring, it’s also not a good business practice at your charging people for a new website, but giving them re-used websites.

Back to the original post…..

Have you ever noticed when you are designing a website, you have a tendency to fall back on what worked in the past for you? Does it get to the point where all your sites start to look the same? I call this the “Mike Brady Syndrome”.   If you remember, in The Brady Bunch Movie, Mike, an architect was failing to sell designs as they all looked like his one successful project: The Brady house. He designed a gas station, and it was the Brady House with gas pumps, he then designed a restaurant, again exactly the same. He couldn’t understand why he couldn’t sell a design, as he was too close to it to see the forest through the trees.

The point is, we all get stale and it can be challenging to come up with new designs.  For me, I don’t have the option of repeated trips back to the drawing board, so I tend to have at least 2 other designers create a mockup along with myself. This allows my clients to have really good choices and the end result tends to be something special. As my company develops sites for small businesses, this type of service is pretty rare, and I am proud of that.  Now if I were strictly a designer I may not be able to do this, but since I also develop and ultimately manage the sites, it is my best interest to create something special, even if the design phase can be quite costly.  I also try to rotate in new freelancers to create designs, as using the same few ends up back with Brady Houses.

So let me ask you this, if you are a designer, you need to get inspiration to avoid the syndrome I mentioned. Where do you go for that inspiration? Websites? A walk in nature? I would love to hear. I am sure those pulling their hair out would like to know as well.

Now this post was originally written from a designer standpoint, but my point for updating this was that some companies get lazy and don’t even try to find an original take on a project. Now, from a financial standpoint, I understand why these companies are doing it, but I feel bad for their clients who are getting retreads but are being charged for new tires!


Contact us if we can help you design, or redesign your website.


 

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