Social Media: Not all about metricsNovember 20th, 2015

Social Media: Not all about metricsSometimes I think people are too worried about metrics. They want to make sure everything they post to social media gets shared, re-tweeted, liked, etc, etc. Don’t get me wrong, metrics are important, but far from the only value add from social media.

For most small businesses, you aren’t going to get millions of re-tweets. It’s not going to happen. If you are a local business, like an attorney, or a plumber people aren’t going to share every morsel you put out there. People see celebrities getting 100s of thousands of shares and think this is possible.  But, do you share your dishwasher repairman’s facebook posts?  No, either do I.

So the question is why should you post to social media?

What I try to tell my clients is that social media is great for doing one thing really well: Showing everyone your subject matter expertise (definition). So that when people go to your pages they learn something, and most of all they realize that you have some mad skills.

I get a lot of business from social media, but again it’s mainly because people like what I post. It is meant to inform, sometimes entertain, and yes sometimes sell. But that last one is important, if you are selling all the time, nobody will enjoy what you’re posting. But if they (meaning your readers) get something out of it when you come to your social media pages, then you on the right track. But, you have to stay on the right track, you have to constantly work on your posts, it is a work in motion. My posts have changed over the years, as my company has. I try to constantly improve what I do and am always looking for ways I can do better.

One area where most companies can improve, is the frequency in which they post. If you don’t post for months at a time, delete your pages. That’s right, I said delete your pages. You’re basically telling people that you are not in business, or that you do not care. When in fact, it just maybe you’re too busy to post or don’t have somebody in your company to handle that for you. To that I say, If you don’t have the time, don’t waste other people’s time.

Bottom Line: The purpose of this post is not to imply that metrics aren’t important at all. For certain types of businesses, you can get a lot more likes, shares etc. Entertainers and  sports stars will always have people sharing. But if you are a typical small business, you should still utilize social media. If you need assistance contact us, anytime.


Ideas to improve Social Media CompaniesJanuary 12th, 2015

ideas-to-improve-social-media-cosFor those of us who are on social media everyday, we all have our pet peeves. Here is a list of things I want done to social media sites I use on a regular basis:

  1. Twitter – Please add the ability to edit posts.  At very least I want to be able to make changes within a few minutes of posting.
  2. Facebook – I love that I can edit my posts as I want to on Twitter.  But please allow me to add photos to posts when I edit.
  3. Instagram – Let me add links!! Intagram to me is an enigma, the kids love it, but there isn’t much you can do with it from a business standpoint.  I also wouldn’t mind a web interface.
  4. Pinterest – Let me organize my pins, just as I can re-arrange boards
  5. YouTube – Need to be able to have custom url, from day one of establishing channel.  Hard to publicize channel with ridiculous string URL.
  6. HootSuite – Absolutely needs to add the ability to upload photos with their bulk upload tool. What is the point of bulk uploads without images? We are all told that images help posts, but then you can’t include with bulk upload.
  7. Google+ – No matter how hard I try I can’t get much traction.  I think Google should see if they can get this channel going in 2015 or finally give it up.
  8. LinkedIn – Company pages need updating, they are lackluster and numbers are weak.  Should be a major part of a business social media site, not an afterthought.

Bottom Line:  I think social media companies have to continuously adapt in order to stay relevant.  I am sure you have a bunch of ideas to improve your favorite sites. Please add your comment below, I would love to hear your thoughts.