Tag: Wayland MA Web Design

5 Essentials For A Successful WebsiteMay 29th, 2013

When planning your website, consider these 5 things to insure your website has a good chance to succeed.

1. Make sure your value proposition is clear.  Show what value you offer prospective clients/customers.
2. Make sure you have a strong call to action. Get people to act, not just visit.
3. Try to have a site which is both pleasing to look at & functional. They don’t have to be mutually exclusive
4. Easy Navigation is key to a successful site. Poor navigation is a major turnoff.
5. Avoid the Ronco Vegematic. Remember Ron Popile, had these ads you can slice it, you can dice it even make Juliane fries? It had this con man feel to it. And I see a bunch of these websites popping up. They have unbelievable claims or offer the moon free for 30 days. 9 of 10 people see right through the bs. Don’t cheapen your brand. (unless you are pushing the pocket fisherman…..)

 
Obviously, there are many things to consider when planning a website. But if you keep in mind these 5 essentials, you are on the right track.

If you have any questions, please contact me, I am happy to help you develop a successful website.
 

If your social media page falls in the woods, does it make a sound?May 5th, 2013

Of course this silly title is a play on words of the age-old question: If a tree falls in the forest and no one is around to hear it does it make a sound?

It seems pretty elementary, but most people have social media pages and no one seems to know about them.  In many cases, people actually seem to be hiding their social media pages.

Here are five places your social media links absolutely need to be:

• Your Social Media Links should be on your business cards
• Your Social Media Links should be on your website
• Your Social Media Links should be on all print collateral
• Your Social Media Links should be listed in your office or store.  A simple tent display, with Find us on facebook, follow us on Twitter, etc….
• Your Social Media Links should be in your email signature. And if you do bulk emails, you should absolutely have links to your social media pages there as well.

 
While these things seem like common sense (they are), I guarantee most people do not have their bases covered. Before you look to increase your social media following, first do these simple 5 things I mentioned. These are the low hanging fruit, and so easy to implement. And as my readers know, I don’t give any advice that I don’t try out myself first. As you can see from the back of my business cards (at the bottom of this page), I have all my links there.

Once you have these done, contact us to discuss our website management services and how we can help you grow your following and take advantage of social media.