Tag: Sharon MA Web Design

Do not mix your facebook personal/business pagesJune 4th, 2013

Facebook business pages should be about your business, period. They should be social, feel free interact with customers and clients. That is what it is all about. But keep your personal and political views out of your business page. You wouldn’t turn away business from someone whose political views are diametrically opposed to yours, right? So don’t alienate those people on Facebook. Keep your personal views and family stuff on your personal page.

There is nothing worse than going to someone’s page to learn more about their business and find instead political rantings. Even if you agree with that person’s viewpoint, it probably isn’t going to encourage you to do business. And isn’t that why you are investing time and resources on social media?

A word about Personal Pages
When I am on a friend’s personal page, and they are constantly pushing their business, it is annoying. I have one friend who feels Facebook is a place to brag about his success in his chosen field. “Look at me, I am great”. Business pages are where you can crow about your success. On your personal pages, you are just obnoxious. Facebook is a great place to share what you are doing, talk about your children, etc. But do remember everything you put out there is out there forever. Facebook posts are stopping people from getting jobs, stopping kids from getting into college, and other damage. So before you post that off color joke, think about it. And customers do see your personal page as well. I had 2 referrals this week that came through my personal Facebook page. Luckily, I heed my own advice and try to keep my page appropriate.

Now, people will ask me, if I don’t have a business page, what do I do? Easy, setting up a business page, takes all of 5 minutes. If you aren’t sure how or need assistance with social media, contact us.

 

5 Essentials For A Successful WebsiteMay 29th, 2013

When planning your website, consider these 5 things to insure your website has a good chance to succeed.

1. Make sure your value proposition is clear.  Show what value you offer prospective clients/customers.
2. Make sure you have a strong call to action. Get people to act, not just visit.
3. Try to have a site which is both pleasing to look at & functional. They don’t have to be mutually exclusive
4. Easy Navigation is key to a successful site. Poor navigation is a major turnoff.
5. Avoid the Ronco Vegematic. Remember Ron Popile, had these ads you can slice it, you can dice it even make Juliane fries? It had this con man feel to it. And I see a bunch of these websites popping up. They have unbelievable claims or offer the moon free for 30 days. 9 of 10 people see right through the bs. Don’t cheapen your brand. (unless you are pushing the pocket fisherman…..)

 
Obviously, there are many things to consider when planning a website. But if you keep in mind these 5 essentials, you are on the right track.

If you have any questions, please contact me, I am happy to help you develop a successful website.