We have some more online tools we have now added to this list:
Embed Responsively: :: this tool allows you to embed videos, images and content that will respond to the size of your visitors’ screens.
Optimizilla :: This free online image optimizer uses the best optimization and lossy compression algorithms to shrink JPEG, GIF and PNG images to the minimum possible size while keeping the required level of quality.
ChatGPT :: We’ve all heard about AI, and this tool can be very helpful in website management. While we don’t recommend you have it write all your blog posts and use it word for word, it does come in handy when you’re looking for things like hashtags for posts, or for generating ideas.
Twitter Fonts Generator :: Spruce up your social media post with this fun little tool. Despite its name, it works on other social media outlets as well.
As we are always discovering new online tools to help make our job more efficient, we will be updating this post. Please check back. If you have any questions, feel free to contact us.
I saw this sign and I immediately thought of websites. (I know, I say that about everything, hey I am a web guy) But this sign illustrates what I have been preaching since 1996. The idea of build a website, and they will come doesn’t work. (Although it did work for building a baseball field in the middle of Iowa…) Websites are ALWAYS a work in progress and requiring maintenance and updates.
Websites will thrive only when they are not stagnant and are consistently being updated. Companies throw away thousands trying to shortcut their SEO efforts. Google and other search engines don’t fall for tricks, they are looking for content, and quality content. Because of the onslaught of email campaigns from offshore SEO companies promising a pot of gold they can’t possibly deliver, companies jump at quick fixes.
DON’T DO IT!!!!!
I get calls and emails everyday, just like you. Hang up the phone, and delete the emails. Most of these companies use black hat techniques which will ultimately hurt your business. Not sure what black hat SEO is? Here is a definition from Webopedia:
In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
Spend your time and money investing in your website from a content & maintenance standpoint.
Do the following:
Bottom Line: Rarely do you see a comparison between a maintenance sign and a website. But as with any building or property, websites need care and feeding. Let them go and they will eventually have problems or grow irrelevant. With a little hard work, you can grow your website, improve search rankings and hopefully turn your website into a profit center, not a drain on resources. Don’t get me wrong, it takes work and it takes commitment. But you CAN be successful. Just think of that simple yellow sign!!