There are painful things in life which we put off until we absolutely have to get them done. For me one task I put off until the last minute is gathering information for the tax time. Although I personally like my accountant and enjoy seeing her, it is the process of going through my expenses, income, receipts, etc that I find boring and painful. But, as I know the 2 things you can’t avoid are death & taxes, I deal with my procrastination head on. I make an appointment with my accountant which gives me a hard date by which I need to gather my information. As April 15th is a hard date, I can’t push my meeting with my accountant and try to get in to see her by February the latest.
So what the hell does this have to do with websites and social media you ask?
Good question.
For me the answer to my procrastination is simple, I make an appointment that I can’t get out of. The result is that I get accomplished what I need to. So, my advice for you is to schedule time to work on your website and social media properties. If your goal is to blog once a week, set up a recurring meeting to get this done. Treat it like a meeting though, don’t schedule anything else in that time period. The same goes for social media. Set aside time to work on your social media posts. You will get into a groove and the winner will be you and your company. Although some people find working on their websites, tedious (wait, I do this for a living, thank you!) it is necessary to keep your content up to date to succeed. As you have heard me preach, in this business, stale=fail.
Here is a schedule I recommend for clients:
Remember you aren’t alone in this. Hopefully you have a good web management company to help you, so you can just send them your content and social media updates that they can implement for you. If not, contact us, we are glad to help you.
As I sit looking out my window on a snowy Sunday afternoon, I thought how pretty the landscape looked. It has been roughly 9 days since the blizzard of 2013 hit. When the blizzard first dumped a few feet of snow, it truly was a magnificent sight. It was beautiful, Mother Nature at her finest.
Fast forward a few days, the look was downright gross. The snow had turned a grimy dirty color, and the scene no longer held any signs of the beauty. Then, along came this mini snowfall today and again the scenery was cheery and great to look at.
So what the heck does this have to do with web design or development you ask?
Good question. Many times clients come to me with a site that is dated looking. But, the funny thing is, sometimes they are doing quite well in Google searches. So what should they do?
Think snow I say!! Remember how that new layer made the scene look wonderful again? The same can happen with your website.
You never want to mess with great search results. But this is a perfect opportunity to put a fresh coat of paint so to speak. Redesign the site but keep the content the same. You will still have great search results, but hopefully your conversion rate will improve as it no longer looks outdated.
Note: If you have a WordPress site, this is a great time to update your theme, with either a custom designed theme or purchasing a new one. As most of the new themes being produced are responsively designed, that alone makes it worth upgrading.
