Tag: Newton MA Web Design

Lessons From the 4-0 PatriotsOctober 1st, 2013

As a Patriots fan living and working in the Boston area I can’t help but be impressed with their 4-0 start.

They have their top tight-end (Gronkowski) out due to injury and another in jail. They lost a Hall of Fame wide-out in Wes Welker to Denver. The replacement for Welker, Danny Amedola has been hurt as well.

So who is Brady throwing to? Well a couple of rookies and no name free agents. Top it off they just lost one of their the best defensive player in Wilfork.

So how are they 4-0? Good question.

I think it’s a pretty simple answer: It is the system. Coach Belichick has put a system in place where he can move parts around and bring in unheralded players to fill holes. Then somehow he gets the whole thing to mesh. Not easy, but it has been proven over and over.

So the question is what is this have to do with our business?

Again, good question. Well it is the system. This is the lesson I takeaway from watching the Pats.

You have to put in place a system that is consistent. One that you know works. You have to focus on your strengths as a business owner. For me that strength is our management of websites. We are known for turning around support requests the same day. And that is something we never want to lose. So the system I have in place is pretty simple, we focus on maintaining websites for people and we answer those request immediately. (for other companies, website maintenance is secondary and they don’t want to do the work) WE set aside time each day to get these things done. This of course is hard because we never drop the ball on all of the new work we take in.

No I don’t consider myself to be like Coach Belichick. He is a genius. I am just a hard-working guy with a great system in place.

If the web company that you been associated with doesn’t provide you with this level of service, please Contact us. We are glad to help.
 

Social Media: Top 5 Tips for PostsSeptember 23rd, 2013

When I speak to groups about social media, typically people want advice as to what to post.

Here are my top 5 tips to use as a guideline:

1. Interesting :: Only post something that you find interesting. If you think it is dull, imagine what your readers will think?
2. SME :: Write posts that position you as a SME, that is a subject matter expert. You can never go wrong posting things that show off your expertize.
3. Limit Sales Talk :: Limit posts that are too salesy.   I think 20 percent is the limit.  If every post says what a great deal you offer, people will quickly start ignoring you, unfollowing, un-liking and un-everything 🙁
4. No Politics :: On business accounts, stick to your business. Don’t post political rants. (unless of course you are a politician or in an industry that works with political parties)  Otherwise you piss off those who who have opposing views. In this business climate you want to conduct business with everyone you can.
5. Mix it Up ::  I try to have a mix of helpful tips, occasional relevant quotes, company news, information about offerings and occasional sales content.  Once in a while we brag about something, but keep the bragging to occasional as to not sound obnoxious. Pictures are great and when I launch new site I always post a screenshot and link to the new site. Images are especially effective on Facebook as people love to go through photos and these are the most popular posts on that site.

So an often asked question is: How do I know if I am effective?  I use re-tweets in twitter as barometer. If I am re-tweeted on a regular basis, chances are people like what I am posting. In Facebook, likes and shares are a good measure. In Google+, plus 1s are a good indicator, though I don’t see this practice in use much.

Please let me know what you think are are good tips for social media posts by commenting in the form below.