I keep a spreadsheet open and when I think of something I feel my audience will profit from, I add the post to my list. If I am away from the office, on my iPhone & iPad, I use the evernote app to write down these pearls of wisdom. In my job I am on the web all day, and things I see spark interest. The synapses get rocking and I come up with a post which will benefit my readers. I add things almost every day and the result is oodles of quality content suitable for social media posts.
Now if you are wondering more about the content of your social media posts, I refer you back to one of my favorite blog posts, The Power of SME (Subject Matter Expert). I always advocate posting things that portray you as a subject matter expert or thought leader.
People love Facebook games. Personally I don’t get it and tire easily of them. But of course, everyone has likes and dislikes.
But there is a downside.
The notifications that appear on the right side of your screen can really hurt you. Take for example, the case of your friend who always tells you they are swamped at work. But whenever you are on facebook you notice they are playing a game.
Now, what if one of their clients (or boss) noticed this in the middle of a work day? Worse, imagine this person was behind with a deliverable? I don’t know about you, but this would give me a pretty low impression of the person. The problem is that people’s personal and professional lives become intertwined in social media. If a client friends you, you aren’t going to reject them. So be aware. Its one thing for clients to see you listen to Captain and Tennille music on Spotify during the day, it is another to broadcast to the world you are fooling around rather than working.