If your website looks like a Picasso it will probably failSeptember 19th, 2020

When you go to any of of the world’s great museums you will see abstract art which shows off the wild imaginations of their creators like Pablo Picasso. Somehow we have gotten to the point where some people believe their website should be this type of artistic creation.

Wrong!

Many times your website is the first impression people have of you and your business. In today’s world people do not have the time to spend even minutes looking for what they need on your website. (My guess is that Picasso would have hidden his navigation within a strange shape in some sort of cubist image map.)

Tip: Never make it hard to find the information people are searching for on your website.

There are ways to have a website which has unique features, yet allows your visitors to find what they need.

here are four ways we can do this:

Number One: Unique Branding

A logo is a great place to start your branding efforts. This is the place where you can be truly unique and stand out from the crowd. If I mention Apple, Nike and other famous brands, you picture their logos immediately. Your logo and matching color scheme should be consistent throughout your marketing efforts and social media channels. No one should go from your website to social media and see something that doesn’t match your website’s branding. One of the best things about logo design is that it is no longer the expensive process it was back a decade or so ago. For relatively short money you can have a unique, special logo that sets you apart in the marketplace. If you aren’t sure where to have a logo designed, please don’t hesitate to contact us and we can assist you.

Number Two: Your Content

Your content should be all about you and written in a style uniquely yours. People too often tend to copy their competitors and just change around a few words. This never works. Speak in your own voice, and differentiate your business from those you compete with for business.

In the article: Seven Suggestions To Develop a Superb Writing Style, the author presents some very good ideas on developing your writing skills. This will definitely help your content development going forward.

Number Three: Imagery

If you want to be unique, have photos that are uniquely yours. It is not very hard or expensive to have photos of your team done by professionals and also have photos of your business created. I don’t have a problem with stock photos being sprinkled around a site, but when I use them I try to use a little more unique images, not the beautiful family with the giant smiles. Make your photos relatable.

Number Four: Your Blog.

One of the best places for you to show off what’s great about your company is to fill it with interesting news and blog posts. Not only are blogs great for search engine optimization (SEO), they also give people a reason to keep coming back and checking out your website.

In closing:

So, as we have discussed, you don’t have to have Picasso design your website. You want to be unique and that is 100% understandable. But you don’t have to go crazy, and you especially don’t have to create a website that’s hard to navigate and for your visitors to find what they’re looking for. As we said, first and foremost the most important thing your website can do is allow people to get what they need and to hopefully contact you via your call to actions.

Support During The Age Of COVID-19July 26th, 2020

In times of trouble like we are currently experiencing with the COVID-19 virus, it is imperative for service companies to step up their support function. The status quo is not good enough, not nearly good enough.

Listen, everyone is going through difficult times right now. Many businesses are suffering and some are in dire straits.

Here are four things you can do to help your clients/customers:

Be Responsive – when someone asks you for help or send you a request, answer them as soon as humanly possible. Since our inception in 1996 we have always practiced this. We always respond the same day. While this seems elementary, you’d be shocked at how many companies in my line of work don’t respond for weeks at a time.
Be Flexible – you will inevitably have clients/customers who are having a difficult time paying their invoices. Wherever possible you need to be flexible either give people more time, reduce bills and help them in anyway you can to get through this tragic in our history.
Be Proactive – when you see clients missing out on opportunities, especially those that won’t cost them too much money, let them know, provide them with any and all ideas you have that might help them survive, and eventually thrive.
Be Understanding – it’s always good to put yourself in other shoes. Perhaps your business is doing OK, but that’s not true of everyone and it always helps to try and show understanding. You will have people angry, upset, sad and experiencing every emotion there is. People’s frustration level is at an all-time high. So it is our job to try to calm them, help them.

As the expression goes, this too shall pass. Eventually we will have treatments and/or vaccines and we will be able to move on from this difficult time in our history. Until then it is our duty to help others in anyway we can. The least we can do is provide the best support we can. This will ultimately pay off and your clients/customers loyalty towards your company will result in more referrals and longer-term satisfaction. Everyone remembers those who helped them during difficult times.

Tag: Foxboro MA Web Design