Tag: Brookline MA Web Design

If your social media page falls in the woods, does it make a sound?May 5th, 2013

Of course this silly title is a play on words of the age-old question: If a tree falls in the forest and no one is around to hear it does it make a sound?

It seems pretty elementary, but most people have social media pages and no one seems to know about them.  In many cases, people actually seem to be hiding their social media pages.

Here are five places your social media links absolutely need to be:

• Your Social Media Links should be on your business cards
• Your Social Media Links should be on your website
• Your Social Media Links should be on all print collateral
• Your Social Media Links should be listed in your office or store.  A simple tent display, with Find us on facebook, follow us on Twitter, etc….
• Your Social Media Links should be in your email signature. And if you do bulk emails, you should absolutely have links to your social media pages there as well.

 
While these things seem like common sense (they are), I guarantee most people do not have their bases covered. Before you look to increase your social media following, first do these simple 5 things I mentioned. These are the low hanging fruit, and so easy to implement. And as my readers know, I don’t give any advice that I don’t try out myself first. As you can see from the back of my business cards (at the bottom of this page), I have all my links there.

Once you have these done, contact us to discuss our website management services and how we can help you grow your following and take advantage of social media.

Einstein’s Fish Quote & Website ManagementApril 9th, 2013

I love Einstein quotes. He really understood a whole lot more than relativity. One of my favorite quotes is this one: “Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” To me he was saying that we all have our strengths, but get outside our comfort zones and we are up the creek without a paddle.

This quote always reminds me of the scores of companies out there trying to manage their own websites. Many times, a designer has sold them on content management systems like WordPress and Joomla. You can manage yourself and save money. Is this true? Partially. I LOVE WordPress. It is an excellent CMS and fabulous for most small businesses. Blogging doesn’t get any easier and the content is search engine friendly right out of the box. BUT, if you have WordPress then you know each time you log in it seems there is a plugin update, or a theme update, or occasionally a new WordPress version. This can get really confusing. And worse, a plugin update can blow away your site. What do you do then? Can you afford to have your site down, or not displaying properly?

This is why you need professional website management. Unless you are a web professional, your skills are in other areas. Your strengths are what you want, and need to focus on to be successful in the marketplace.

So what do you do? My advice is to hire a company that focuses on website management and maintenance. You can still blog and make edits, but leave the software updates and heavy lifting to professionals.

If you feel like a fish climbing a tree, contact us, we are happy to help.