Tag: Barry Roos

Blogging Tip: Send a meeting inviteApril 16th, 2013

Content is king. We all know this, right? We know if we regularly add relevant content to our websites that they we will perform better in searches. No tricks, no bs, just pure content. Blogs have made publishing content easy and extremely search friendly. Your website visitors will enjoy the content and you are giving them a reason to return again and again. You just need to publish content on a regular basis.

Sounds easy, right? WRONG. You are a busy professional, and you just can’t seem to find the time to write.

I regularly hear the following from my clients:

• I am going to write something and get it to you this week.   (Reality: they rarely do)
• I got really busy and didn’t have a chance.
• I don’t know what to write about
• I am going to start writing starting next week
• I forgot

Now I understand, setting aside time is hard.   So that is why I am giving you an easy tip that will help.   Send yourself a recurring meeting invite. Then it will appear on your calendar each week. (or how often you want to post) This will force you treat writing content as a part of your normal schedule. You will get in the habit.  As an example, I attend a networking meeting each week on Wednesdays.  I am a member of BNI.  Each week we all do a 50 second speech.  As I know I need to have something to talk about, I set aside time every Tuesday. I write my blog and from that I paraphrase into my 50 second.

As easy as WordPress is, you still have to log in and post.  Since we specialize in website maintenance, we typically receive posts from clients and we do the rest.  We are happy to, and we know in the long run our clients succeed and perform better in searches. If you don’t have anyone to help you post, or if you have no blog or way to publish content, contact me, I am happy to help.

 

KaizenMarch 5th, 2013

As a small business, I often question myself.   Am I doing things right? Could I do things better? I am always looking to improve the way I do things, and each year I feel I get better at the services I provide.

Still, I constantly question myself and attempt to improve each and every day.  I am a big believer in Kaizen. Kaizen is Japanese for “improvement”, or “change for the better” and refers to philosophy or practices that focus upon continuous improvement of processes in manufacturing, engineering, & business management. Interestingly, I learned of Kaizen at a big company who preached the practice, but in reality did the opposite. (Unless Kaizen really means do things cheaper and get rid of anyone with an ounce of brains ;-)).

I think that any company that is succeeding in a less then stellar economy is probably practicing Kaizen.   If not, they are probably floundering or on their way out.

So the question is, how do you know if your attempts at ‘Kaizen’ are paying off?   To me a good way to measure is your word of mouth success. Are your clients or customers recommending you to their friends and their clients?

I have recently had that question answered with a resounding YES. I had a call which was a referral of a referral of a referral of a referral. A mouthful yes, but boy it did a lot to validate the practices I have put in place and spoke volumes how our clients are feeling.

So my question for my readers today is this: Do you feel strongly about the person or company that manages your website? Would you recommend them to clients, friends or family. If not, it is probably time for a change.