As a small business, I often question myself. Am I doing things right? Could I do things better? I am always looking to improve the way I do things, and each year I feel I get better at the services I provide.
Still, I constantly question myself and attempt to improve each and every day. I am a big believer in Kaizen. Kaizen is Japanese for “improvement”, or “change for the better” and refers to philosophy or practices that focus upon continuous improvement of processes in manufacturing, engineering, & business management. Interestingly, I learned of Kaizen at a big company who preached the practice, but in reality did the opposite. (Unless Kaizen really means do things cheaper and get rid of anyone with an ounce of brains ;-)).
I think that any company that is succeeding in a less then stellar economy is probably practicing Kaizen. If not, they are probably floundering or on their way out.
So the question is, how do you know if your attempts at ‘Kaizen’ are paying off? To me a good way to measure is your word of mouth success. Are your clients or customers recommending you to their friends and their clients?
I have recently had that question answered with a resounding YES. I had a call which was a referral of a referral of a referral of a referral. A mouthful yes, but boy it did a lot to validate the practices I have put in place and spoke volumes how our clients are feeling.
So my question for my readers today is this: Do you feel strongly about the person or company that manages your website? Would you recommend them to clients, friends or family. If not, it is probably time for a change.