I thought of this expression when I received an email recently. It was from a client who I’ve had for several years. They were a bit disillusioned as their web store wasn’t getting any orders recently.
I originally met with them and we came up with a game plan which I felt would give them a very good chance to succeed with their web store.
I told them they needed to do the following:
Well, fast forward years later they never said did anything they said that they would do above. Now, I understand sometimes people busy with other things and don’t have time to spend on their websites. This is why they hire us, but we do need the participation of clients. They need to send us the products to add, blog posts (or at least subjects, we can write posts) and items to post to social media. Now of course we kept up their e-commerce software, all their plug-ins and everything else, we held up our end of the bargain.
I feel bad when a client doesn’t succeed, but it does bother me when people in business don’t even spend a minuscule amount of time. It is the whoa is me mentality. Someone doesn’t want to work hard yet they want to succeed. Let me tell you, this doesn’t work for any business on the planet.
Bottom Line: Hire a good firm to manage your website. Then put the time in and work to see your website succeeds. Treat web tasks as must do’s, not optional.
Nothing Ventured, nothing gained.