Third-party email a must in 2017April 15th, 2017

I am recommending to all my website management clients that they are utilizing a third party for their email. We used to manage most of our clients email on our server and this worked well for the last couple of decades. However, due to the increase in worldwide hack attempts, we believe it is prudent for our clients to move to a third-party email.

Let me explain

If your email it Is hosted on the same server as your website, and it goes down, your email goes down with it more often than not. Now many times these attacks just use up your server’s memory leaving your server unresponsive and timing out. Most of the times the server can be rebooted and we can research how why this happened and block the offenders. Many times it is a malicious act, DDOS type of attack. But, sometimes processes running concurrently from different accounts cause these outages. So the server runs out of memory and it becomes unresponsive. Down goes your email.

By separating your website hosting and email functions, when one goes down the other is not affected. So in essence your email will almost always be up even if we have to reboot our server, or if there is an attack of some kind. As we have seen in recent months these attacks are more frequent. Recently Amazon’s hosting platform AWS was down for over four hours taking down some of the more well-known sites in the world, Such as Netflix, Instagram and 180,000 other accounts. We are not unaffected by these type of the attacks and they happen all the time. So by separating your email function, you will not see this downtime very often. More and more we are forced to reboot the servers. This will insure your email doesn’t go down even if servers have a brief outage. For businesses that depend on their email, it can’t go down even for a few minutes.

What kind of options are out there for third-party email?

  • For those of you who like Microsoft products, i.e. Outlook, then you can look into Office 365 .
  • For those of you more partial to Gmail, you can use Gmail Apps for you and your employees.

For more options, even free providers; contact us and we can help you find what you need.

In Closing

The choice is yours as to what type of email provider you would like. But, we implore you to make sure you are using a third party option. You will be glad you did.


Will this help and can it hurt?August 3rd, 2016

Blog Post: Will this help and can it hurt?There is an strategy attorneys universally follow: Do not ask a question you don’t know the answer to. This is so the attorney isn’t blindsided and actually asks a question which will harm his or her case.

This is good advice, but you’re probably wondering what is a web guy doing speaking about strategy for attorneys?

Good question.
This actually came to me while perusing my email. I receive a weekly email from a popular review site which will remain nameless. They send you an email recapping your past week’s activities. It tells you how many people viewed your profile, and other pertinent data. This made me think of that strategy that attorneys use, as this email actually hurts their businesses and the chances of me spending hard earned money to advertise with them get slimmer each week.

I will help to tell you. Why would I ever advertise with a company who is telling me nobody views my profile and I get no leads? It’s almost like a reverse IQ test. If I advertise with them, I am probably a moron or want to throw money down the drain. So what I’m saying to you is: Before you put out any content on the web for social media, Ask yourself: Will this help or hurt my business? In my example, they are sending emails to countless thousands telling the recipient that no one looks at your profile on their site.

Now that doesn’t mean that everything you put out there is going to equal instant income. No, in fact much of what we put out our social media is to portray ourselves in a positive light. I like to say that anything that shows me as a subject matter expert is a good thing and will benefit my business in the long run.

It is almost like there should be a Hippocratic oath for web developers & website managers. First do no harm. This is great advice for any industry, though of course the damage I can do with content or social media is not quite what the Hippocrates was speaking of…

Bottom line:
When you’re putting things out on the web, remember these things are there forever. How many times have you seen somebody put something out there that truly harms their career/business. They rush in and delete the post, but it’s out there forever. Someone has already created a screen shot and/or shared with their friends. So before you post anything ask yourself the question: Will this help and can it hurt?