In advertising you have taglines, slogans and mission statements. But unless you live those things, they are just words, hollow bullsh*t.
For example my tagline is “World class websites, Best in class support”. I feel that we are building high quality websites and we offer the best support in the industry. So yes, I am living my tagline (as all companies should strive to do).
In terms of support, we are certainly unrivaled in the small business website management world. If possible I close support requests on the same day. And I ALWAYS respond quickly. This kind of service is quite rare, and with most providers it can be as much is two weeks to get a simple thing done. Unacceptable.
But words are just that, here is an example:
I unexpectedly had to go to a funeral in Manhattan on Monday. Now most people would just blow off the day and not even look at email or worry about clients. Now I have priorities just like you and certainly family is first. But here is how I handled the situation: I put on my out of office reply and instructed my clients to open a support ticket which I would answer as soon as possible. Well, sure enough I returned home and found five support tickets waiting for me. Now I certainly could put them off until the next day, but instead I worked ’till midnight and got everything done. My clients would’ve certainly understood if I took a day or two or even more to get their requests done. But for me, as I said it is about living my tagline. You can’t just say you offer industry best support, you have to actually do the job. And this is something you have to prove everyday.
If your current provider does not giving this type of service, then please contact me.
David & Goliath is one of my favorite stories, the classic underdog tale. The story tells of the smaller David fighting the behemoth Goliath.
It’s funny, when I talk to people about small business websites, one of their goals is to try to compete in the marketplace with companies that are 10 times as big. Luckily, websites are the great equalizer. You (David) can fight them (Goliath) on an even playing field. You do not have to be the little guy in the public’s eye. If your website is top notch, you can compete with anyone. Now they may have a bigger budget, but if your site is done correctly there is no way someone can tell that you are a small company. Perception is a major factor, and even more so when your company is mainly eCommerce with no brick and mortar presence.
I actually met with someone and one of their goals was exactly what I discussed above, that is to not appear like a small company. They deal with a lot of big institutional type customers globally and they want their website to reflect this. They don’t want to look like a mom-and-pop shop with a couple of employees. Well, we will be able to achieve this despite a smaller budget. We will do this by finding alternative methods of getting to the same end point. We will build a great-looking site with an e-commerce component that will allow their customers to order easily and to hopefully improve her percentage of closed business. Anyone can work with a huge budget, but we find solutions that small businesses can afford.
This is why I love the internet-age. This is truly a time is history where the little guy can compete. If you are good at what you do, or have an excellent product, you can get it to the world. And the mechanism to deliver your product or service to the world is your website.
If you need help developing a new website and want to tackle the Goliaths of the world, contact us today.