In my line of work at RooSites, I often come across websites that look like they haven’t been updated since the mid-90s. These sites are not only aesthetically unappealing but also fail to function properly on modern devices. They remind me of that neglected house – a digital eyesore amidst sleek, user-friendly, and responsive websites. If your website falls into this category, it’s time to take action. Here’s why you shouldn’t let your website be the dilapidated house on the street.
Your website is often the first point of contact potential customers have with your business. Just as a neglected house sends a message of disregard and abandonment, an outdated website can give the impression that your business is not keeping up with the times. Visitors might question the quality of your services or products if your online presence looks unprofessional.
Older websites often struggle to perform on modern devices. With the majority of web traffic coming from mobile devices, having a website that isn’t mobile-friendly can lead to a poor user experience. Broken links, slow load times, and difficult navigation can frustrate users and drive them away. Ensuring your site is responsive and functional on all devices is crucial for retaining visitors.
Search engines favor websites that are regularly updated and optimized for performance. An outdated website can suffer in search engine rankings, making it harder for potential customers to find you. Regular updates, fresh content, and proper SEO practices are essential for maintaining visibility online. Think of it as the digital equivalent of keeping your house in good repair – it boosts your curb appeal and keeps the visitors coming.
Just as a neglected house can become a target for vandals, an outdated website can be vulnerable to security threats. Older websites are more likely to have outdated software and plugins, which can be exploited by hackers. Keeping your website updated with the latest security measures protects your business and your customers’ data.
Your website is a reflection of your brand. A modern, well-maintained website conveys professionalism, reliability, and attention to detail. It shows that you care about your business and your customers. Just as homeowners take pride in maintaining their property, business owners should take pride in maintaining their online presence.
If your website is looking like the digital equivalent of a dilapidated house, it’s time for a renovation. At RooSites, we specialize in helping businesses revamp their online presence. From modern designs and responsive layouts to SEO optimization and security updates, we can help turn your outdated website into a sleek, functional, and user-friendly platform.
Don’t let your website be the dilapidated house on the street. Contact RooSites today and let us help you create an online presence that stands out for all the right reasons. Just as a well-maintained house can enhance the beauty of a neighborhood, a well-designed website can enhance the reputation and success of your business.
Remember, in today’s digital world, your website is more than just a virtual address – it’s your business’s home. Make sure it’s inviting, functional, and up-to-date, so you can welcome visitors with confidence and leave a lasting positive impression. Let’s build a better digital neighborhood, one beautiful, functional website at a time.
Is your house that one on the block that the grass is never cut? Is yours the house that is unkempt, in need of a paint job and in all around disrepair? There is one of these in almost any neighborhood. There is one of these eyesores around the corner from me. I don’t think they’ve cut their grass this year, nor have they picked up the leaves from the year before. Last winter we had a historic snowfall in my area and almost everyone has damages. This particular house I’m talking about lost part of their gutters. Well they just let them fall to the ground and left it there in the deep grass. So, they are a disgrace, and the neighbors talk about them until they’re blue in the face.
So what does this have to do with my website you ask?
Consider your competition, how is their website compared to yours? Is yours the same one you built 10 years ago by friend of yours? Perhaps someone’s kid you know built it? Does it looked terrible on mobile or not display at all? Is the content still the exact same as you had when you built the site?
Well I hate to tell you this but you’re the unkempt neighbor.
But, unlike a messy house, an unkempt website costs you business. We know that 90 something percent of the people who find us, do so via the web. Well if they happen upon your site and it’s a mess, they are going somewhere else. Make no mistake, a bad website costs you money.
The worst part of all this? It doesn’t have to cost you an arm and a leg to have a respectable, professional website. If money is the issue, there are ways to still have a wonderful website. And that website can be responsively designed so you look great on every device. And, if you are in a rush (as you should be with a horrible website), you can actually have a brand new site up and running within a couple of weeks. No, it won’t be 200 page website, but it will be a great start and one which will allow you to grow. And as we like to say stale equals fail. We will provide you with the maintenance plan to keep your website up-to-date 24/7/365.
So the question remains, can you really afford to have the “sloppy house on the block”?
