Facebook business pages should be about your business, period. They should be social, feel free interact with customers and clients. That is what it is all about. But keep your personal and political views out of your business page. You wouldn’t turn away business from someone whose political views are diametrically opposed to yours, right? So don’t alienate those people on Facebook. Keep your personal views and family stuff on your personal page.
There is nothing worse than going to someone’s page to learn more about their business and find instead political rantings. Even if you agree with that person’s viewpoint, it probably isn’t going to encourage you to do business. And isn’t that why you are investing time and resources on social media?
A word about Personal Pages
When I am on a friend’s personal page, and they are constantly pushing their business, it is annoying. I have one friend who feels Facebook is a place to brag about his success in his chosen field. “Look at me, I am great”. Business pages are where you can crow about your success. On your personal pages, you are just obnoxious. Facebook is a great place to share what you are doing, talk about your children, etc. But do remember everything you put out there is out there forever. Facebook posts are stopping people from getting jobs, stopping kids from getting into college, and other damage. So before you post that off color joke, think about it. And customers do see your personal page as well. I had 2 referrals this week that came through my personal Facebook page. Luckily, I heed my own advice and try to keep my page appropriate.
Now, people will ask me, if I don’t have a business page, what do I do? Easy, setting up a business page, takes all of 5 minutes. If you aren’t sure how or need assistance with social media, contact us.
Strange right? You never think you could actually learn something from a new mattress purchase. My experience this past week has led me to some new thoughts on the subject.
Wear – No matter how good the mattresses you buy is, at a certain point it wears out and is no longer comfortable. Same with your website. After a while it just loses what made it so appealing when it was first designed and you need a new one.
Warranty – My particular mattress had a warranty. So it was replaced free. This is actually the 2nd time the store replaced it. My point here is about customer service. The store really stood by its products and as a result we remain loyal and just spent thousands on new furniture there. We compare this to our web support, which I consider the best anywhere in the world. This above anything else results in referrals.
Models – when it comes to mattresses there are so many different models, so hard to compare. We happened to choose one over the other as both felt the same although one was $400 more and the salesman really couldn’t come up with much to say. As far as websites go there is a similar thing going on. People don’t always realize when they are asking for a price they need to compare apples to apples.
For instance – A potential client came to me and wanted me to build him a site similar to another I had build. A pretty large site, and a content management system. The client thought my price was high as someone quoted him much lower. Well it turns out the site was quoted for was half the size, and no content management system.
So, lets recap: At some point your website will “wear out”, good customer service reaps benefits, and always remember when you get a quote on a website to make sure the quote includes all your requirements.
If you have any questions or would like a quote, contact me today.
