The first question that potential clients ask me is: How can I be number one in Google? Well, there is no simple answer to that question, and certainly no magic bullet. And no one can guarantee a number one ranking. But one thing is clear, and that is the goal of Google and other search engines. That goal is to provide the user with the best possible search results.
Now, there are thousands of SEO firms out there, all promising things they cannot possibly deliver. They employ tricks rather than common sense. RooSites Works with clients to create a constant stream of relevant content. Now a website with four or five pages, no matter how well it optimized cannot beat you, if you are constantly adding new, quality content.
For example, say you were a child psychologist, and you were posting articles relevant to child psychology a couple of times a week. At the end of year one you have added 100 new articles or blog posts all of which are indexed by Google.
As we say on my SEO page, we try and follow Google’s webmaster guidelines. Here is what it says on the “Google-friendly sites” page.
“Give visitors the information they’re looking for: Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.”
Seems like common sense advice, but website owners across the globe fall for the silly emails from SEO companies big on promises, but small on delivery. So, follow RooSites SEO tip #1, create a stream of quality relevant content. You will be glad you did, and your search rankings will improve.
“Oh, time is on my side, yes it is
Time is on my side, yes it is”~The Rolling Stones
If only this was true. Time is the one thing none of us seem to have enough of these days. This is especially true when we speak of managing our websites. I recommend to my clients they make a change to their websites at the very least once a month. And that is not really enough. But it is a start, and helps their websites to succeed and flourish. Your search engine rankings won’t improve if your website is stale and static. And why would anyone return if it is always the same content?
People want to save money, which is admirable. So what do we do? We build Content Management Systems so non-technical folks can make changes, add content, etc. But what happens? People get so busy they forget about their website.
So what is the answer? Here are three things you can do.
