Time, Precious TimeSeptember 9th, 2011

“Oh, time is on my side, yes it is
Time is on my side, yes it is”

~The Rolling Stones

If only this was true. Time is the one thing none of us seem to have enough of these days.  This is especially true when we speak of managing our websites. I recommend to my clients they make a change to their websites at the very least once a month.  And that is not really enough. But it is a start, and helps their websites to succeed and flourish. Your search engine rankings won’t improve if your website is stale and static. And why would anyone return if it is always the same content?

People want to save money, which is admirable. So what do we do? We build Content Management Systems so non-technical folks can make changes, add content, etc. But what happens? People get so busy they forget about their website.

So what is the answer? Here are three things you can do.

  1. Hire a solid company to manage your website – Contract for “X” amount of hours.  This will help. We (RooSites) for instance don’t charge for hosting, only for hours. We figure out how many hours are needed and charge half our normally rate.  This works as our clients keep their sites better to date.
  2. Automation – If done correctly you can automate some of your social networking tasks and grow your following. Again we throw that in with every management plan.
  3. Remember why your are successful – You are successful because you are an expert in your field and dedicate most of your work day to your main pursuit. So don’t regret the realization that you don’t have enough time to do “everything”. Rather, do something about it so that your web marketing is successful. Take the first step and  contact us today.
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