When planning your website, consider these 5 things to insure your website has a good chance to succeed.
- Make sure your value proposition is clear. Show what value you offer prospective clients/customers.
- Make sure you have a strong call to action. Get people to act, not just visit.
- Try to have a site which is both pleasing to look at & functional. They don’t have to be mutually exclusive
- Easy Navigation is key to a successful site. Poor navigation is a major turnoff.
- Avoid the Ronco Vegematic. Remember Ron Popile, had these ads you can slice it, you can dice it even make Juliane fries? It had this con man feel to it. And I see a bunch of these websites popping up. They have unbelievable claims or offer the moon free for 30 days. 9 of 10 people see right through the bs. Don’t cheapen your brand. (unless you are pushing the pocket fisherman…..)
Obviously, there are many things to consider when planning a website. But if you keep in mind these 5 essentials, you are on the right track.
If you have any questions, please contact me, I am happy to help you develop a successful website.
Strange right? You never think you could actually learn something from a new mattress purchase. My experience this past week has led me to some new thoughts on the subject.
- Wear – No matter how good the mattresses you buy is, at a certain point it wears out and is no longer comfortable. Same with your website. After a while it just loses what made it so appealing when it was first designed and you need a new one.
- Warranty – My particular mattress had a warranty. So it was replaced free. This is actually the 2nd time the store replaced it. My point here is about customer service. The store really stood by its products and as a result we remain loyal and just spent thousands on new furniture there. We compare this to our web support, which I consider the best anywhere in the world. This above anything else results in referrals.
- Models – when it comes to mattresses there are so many different models, so hard to compare. We happened to choose one over the other as both felt the same although one was $400 more and the salesman really couldn’t come up with much to say. As far as websites go there is a similar thing going on. People don’t always realize when they are asking for a price they need to compare apples to apples.
For instance – A potential client came to me and wanted me to build him a site similar to another I had build. A pretty large site, and a content management system. The client thought my price was high as someone quoted him much lower. Well it turns out the site was quoted for was half the size, and no content management system.
So, lets recap: At some point your website will “wear out”, good customer service reaps benefits, and always remember when you get a quote on a website to make sure the quote includes all your requirements.
If you have any questions or would like a quote, contact me today.
