Sounds easy, right? WRONG. You are a busy professional, and you just can’t seem to find the time to write.
I regularly hear the following from my clients:
Now I understand, setting aside time is hard. So that is why I am giving you an easy tip that will help. Send yourself a recurring meeting invite. Then it will appear on your calendar each week. (or how often you want to post) This will force you treat writing content as a part of your normal schedule. You will get in the habit. As an example, I attend a networking meeting each week on Wednesdays. I am a member of BNI. Each week we all do a 50 second speech. As I know I need to have something to talk about, I set aside time every Tuesday. I write my blog and from that I paraphrase into my 50 second.
As easy as WordPress is, you still have to log in and post. Since we specialize in website maintenance, we typically receive posts from clients and we do the rest. We are happy to, and we know in the long run our clients succeed and perform better in searches. If you don’t have anyone to help you post, or if you have no blog or way to publish content, contact me, I am happy to help.
Watching the Florida Gulf Coast University basketball team in the NCAA tournament you have to be impressed with their poise. The first 15 seed ever to make it to the Sweet 16, they have amazed the sports world.
If you had never watched a college basketball game in your life you would’ve thought that they were one of the premier programs in the country, equal in every way to Kentucky, North Carolina and other powerhouses. You would never guess that they were only in their second year in division one, and have only been around since the 90s. Why? Because they present themselves as a top notch, well coached program. They present a professional appearance, confident and strong. And of course they are talented, though larger schools passed on their players.
When you look at some large companies, some do have nice websites. But many are remarkably ordinary. I can point to several websites that the small company actually has a better site than the bigger competitor.
The funny thing is that you don’t have to spend an arm and a leg to get a good web presence. I repeat, you do not need to spend an arm and a leg. There are several ways to approach building websites. Of course there are many companies in our business that ask you what your budget is the moment they meet you. And if you say $10,000, they magically have a $10,000 website package for you.(which would have been the same site they would have built had you said $5,000) I don’t take that approach. I typically find different alternatives for clients at various price points. The client is then free to choose which alternative works for their budget.
As Florida Gulf Coast University enters the Sweet 16, remember, your small business can play with the big boys as well. If you have the qualifications, we can build you a site that will even the playing field. And who knows, you may even make it to the Final 4…..
