During a time of a crisis like the Coronavirus, messaging becomes so important. You want your customers/clients to have important information. They need to know if you are open as well as how you are operating as that has changed for most businesses. To do so, you have to have clear messaging and call to actions.
As such we have been working with our clients to provide better messaging to visitors of their websites.
Here are three examples of clients providing clear messaging and call to actions.
Norris, Murray & Peloquin, LLC – NMP is A law firm in the practice of labor and employment law on behalf of municipalities and other employers, and education law on behalf of schools.As such people turn to them for information. They wanted to make sure these notices stood out. We added a bar across the top of their website with a link for more information, added a new menu link and finally added a slide which goes to their page about Covid-19. They have provided over 15 updates to date concerning the virus and their clients have a great resource.
Dan Kane, LISW – As a therapist, Dan needed to provide information to his patients. We added a new web page with information and a clear call to action on his homepage. On the new page we added a call out box letting people know he is available by video chat and phone. This of course is very important as he is not shut down during the Covid-19 virus but is seeing patients in alternate manner.
Judy’s Village Flowers – The last thing anyone wants to do is tell their customers that they are closed. But even worse is keeping your customers in the dark and having them come to your store only to find out that you are closed. Originally they were able to stay open and deliver, while maintaining a safe distance. However, the governor of Massachusetts closed them down as they aren’t considered an essential business. To make this clear on their website, we added a homepage message to very clearly let people know they’re closed and also a link to the page which explains the situation.
Bottom Line: we are experiencing something that none of us have ever gone through in our lifetimes. Businesses are forced to change the way they function, moving to working from home as well as doing businesses in alternate manners. So we need to use our website and social media to provide messaging with clear call to actions. If you need help with your messaging, please contact us, we are here to help.