Five Things That Will Change Forever For Small Business WebsitesMay 25th, 2020

BLOG POST Five Things That Will Change Forever For Small Business WebsitesAfter the pandemic, a lot of things will go back to normal for small businesses. But, some things will remain changed forever. Here are five things that I think will change permanently for small business websites around the globe.

  1. No Companies Without Websites After The Pandemic

    There will no longer be companies without an online presence. Up until now most companies are on the web, but some still (somehow) have not developed websites. What Covid – 19 has taught us is that you have to be able to do business online. At very least you need a site to communicate to people when you are closed or have special hours and circumstances. Now, that doesn’t mean everybody is selling 1 million products or have a full-fledged e-commerce site, but every small business needs a website. Chances are the companies who don’t have a website will not be long for this world. They are dinosaurs and will become extinct.

  2. No More Brick & Mortar Only Stores

    Even traditional brick and mortar stores that don’t sell online, will need the ability to do so. That may not be your entire product line, but it’s a good idea if you have some standard products that can always be bought online. That way your business is never totally shut down no matter the tragic circumstances.

  3. Small Business Websites Must Have Online Payments

    If you are a professional service, such as a law firm or CPA, you now need the ability to be paid online. One of my clients is a law firm that has been around since the 1800s. They recently had us build an improved payment solution for their website. The new functionality has lead to quicker payments as well as a savings of of over $12,000 a year. People during the pandemic have been scared to even go to the post office in many cases. So, having the ability to get paid online is crucial. If your website is not set up to accept payments, then that would be a good place for you to start and be ready if this horrible circumstance ever comes around again.

  4. All Small Business Websites Need The Ability To Easily Add Content And Messaging

    Too many websites are still stagnant, static sites and when the pandemic hit they had no way to quickly update their websites. The days of building a site and never making changes are gone (as they should be!!). Every site should be built using a Content Management System or CMS that is user friendly.

  5. All Sites Need To Be Responsively Designed

    The percentage of people viewing sites on cellphones and pads has reached an all time high. During traumatic times, people have little patience for websites that don’t display on their device of choice.  So if you are a late adopter with a site that doesn’t look good everywhere, now is the time, make it happen!

Look, if I had told you that we would have a pandemic that would shut down the world, forcing millions out of work, you would’ve said I am crazy. But like a scary movie, our world became a nightmare with Covid-19.  Similar to 911, some things changed forever. After 911, everything from travel, to the way we purchase stocks and our normal behavior shifted forever. The same thing has happened with the pandemic. Now, as no one could’ve predicted this, very few were ready for the new world order. Some companies actually thrived during this horrible time. Some have survived and sadly many will go out of business forever.

But, looking on the positive side (if there is one) we now will be planning ahead for the next pandemic. Our small businesses will be far more ready, as we have to find a way to keep business says surviving even during the worst times when we cannot conduct business face-to-face. Most of us will never go back to our normal jobs, going into an office 9 to 5, as many will remain working from home.  But the work will still need to be done, just in a different fashion. We have to be ready.

My recommendation for small businesses is this: take a look at your small business website, figure out what you can do in the event of another global catastrophe. Determine what is the bare minimum you need to keep your business afloat and make it happen.  And of course, if you need any help at all, please contact us, we are happy to assist.

Clear Messaging Vital During The Covid-19 PandemicApril 7th, 2020

During a time of a crisis like the Coronavirus, messaging becomes so important. You want your customers/clients to have important information. They need to know if you are open as well as how you are operating as that has changed for most businesses. To do so, you have to have clear messaging and call to actions.

As such we have been working with our clients to provide better messaging to visitors of their websites.

Here are three examples of clients providing clear messaging and call to actions.

  • Norris, Murray & Peloquin, LLC – NMP is A law firm in the practice of labor and employment law on behalf of municipalities and other employers, and education law on behalf of schools.As such people turn to them for information. They wanted to make sure these notices stood out. We added a bar across the top of their website with a link for more information, added a new menu link and finally added a slide which goes to their page about Covid-19. They have provided over 15 updates to date concerning the virus and their clients have a great resource.
     
  • Dan Kane, LISW – As a therapist, Dan needed to provide information to his patients. We added a new web page with information and a clear call to action on his homepage. On the new page we added a call out box letting people know he is available by video chat and phone. This of course is very important as he is not shut down during the Covid-19 virus but is seeing patients in alternate manner.
     
  • Judy’s Village Flowers – The last thing anyone wants to do is tell their customers that they are closed. But even worse is keeping your customers in the dark and having them come to your store only to find out that you are closed. Originally they were able to stay open and deliver, while maintaining a safe distance. However, the governor of Massachusetts closed them down as they aren’t considered an essential business. To make this clear on their website, we added a homepage message to very clearly let people know they’re closed and also a link to the page which explains the situation.
     

 
Bottom Line: we are experiencing something that none of us have ever gone through in our lifetimes. Businesses are forced to change the way they function, moving to working from home as well as doing businesses in alternate manners. So we need to use our website and social media to provide messaging with clear call to actions. If you need help with your messaging, please contact us, we are here to help.

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