Tag: Medfield MA Web Design

3 lessons learned from my new mattressMay 21st, 2013

Strange right? You never think you could actually learn something from a new mattress purchase. My experience this past week has led me to some new thoughts on the subject.

1. Wear – No matter how good the mattresses you buy is, at a certain point it wears out and is no longer comfortable.  Same with your website. After a while it just loses what made it so appealing when it was first designed and you need a new one.
2. Warranty – My particular mattress had a warranty. So it was replaced free. This is actually the 2^nd time the store replaced it. My point here is about customer service. The store really stood by its products and as a result we remain loyal and just spent thousands on new furniture there. We compare this to our web support, which I consider the best anywhere in the world. This above anything else results in referrals.
3. Models – when it comes to mattresses there are so many different models, so hard to compare.  We happened to choose one over the other as both felt the same although one was $400 more and the salesman really couldn’t come up with much to say. As far as websites go there is a similar thing going on. People don’t always realize when they are asking for a price they need to compare apples to apples.
    
   For instance – A potential client came to me and wanted me to build him a site similar to another I had build. A pretty large site, and a content management system.  The client thought my price was high as someone quoted him much lower.  Well it turns out the site was quoted for was half the size, and no content management system.

So, lets recap: At some point your website will “wear out”, good customer service reaps benefits, and always remember when you get a quote on a website to make sure the quote includes all your requirements.

If you have any questions or would like a quote, contact me today.

Sharpening the elevator speechApril 28th, 2013

One of the benefits of attending a weekly networking group is that I get to do a 50 second speech each and every week. Typically I’ll talk about something different each week, accomplishments, highlighting a service I offer, discussing a particular referral I’m looking for, ETC. After doing it for almost 3 years, I have gotten pretty good at doing my 50 second speeches. Public speaking has become second nature, and the days of being nervous are long since passed. But this week we have a visiting day. Will we will have several new people coming to learn about our BNI group. So for this new audience I will need to go back to my original elevator speech [*click for definition], and try to sharpen that up a bit. As these people don’t know what I do, I’m going to try to in 50 seconds to let them know everything I do and who I do it for.

Ok, here is my elevator speech draft

“Good morning I’m Barry Roos of RooSites Web Development. My company designs, develops and manages small business websites. This includes social media management as well as search engine optimization and web marketing, these services we offer for free with every support plan.

People always ask us what types of businesses do you work with.

Among the sites we manage are for a Hollywood production company, the largest retailer in Puerto Rico, A famous Florida Plastic Surgeon, nonprofits like the Samaritans, A thoroughbred racehorse consignor from Kentucky, as well as lawyers, doctors, dentists, tradespeople, real estate developers and just about anything you can name.

So if you or anyone you know needs help with anything web related, contact me, Barry Roos, RooSites Web Development.”

Not too bad, right? You quickly know what I do and what type of clients I have. So far this is it just a shade under 50 seconds if I talk slowly. (something I generally don’t do). I’ll take a look at it over the next couple days and hopefully by Wednesday I will have this down pat and really nail it.

Elevator speeches are something you should always think about because you never know when you’re going to meet someone and have just an instant in which to grab them. If you are working on a new website design, this is also important. Why? Because you generally don’t have that much time to get someone’s attention before they are jumping to a different website. Within moments of your website loading, visitors better quickly see your value proposition and call to action. Many times, this is the difference between success and failure for a website.

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*An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.

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