Sharpening the elevator speechApril 28th, 2013

Elevator-128 One of the benefits of attending a weekly networking group is that I get to do a 50 second speech each and every week. Typically I’ll talk about something different each week, accomplishments, highlighting a service I offer, discussing a particular referral I’m looking for, ETC. After doing it for almost 3 years, I have gotten pretty good at doing my 50 second speeches. Public speaking has become second nature, and the days of being nervous are long since passed. But this week we have a visiting day. Will we will have several new people coming to learn about our BNI group. So for this new audience I will need to go back to my original elevator speech [*click for definition], and try to sharpen that up a bit. As these people don’t know what I do, I’m going to try to in 50 seconds to let them know everything I do and who I do it for.

Ok, here is my elevator speech draft

“Good morning I’m Barry Roos of RooSites Web Development. My company designs, develops and manages small business websites. This includes social media management as well as search engine optimization and web marketing, these services we offer for free with every support plan.

People always ask us what types of businesses do you work with.

Among the sites we manage are for a Hollywood production company, the largest retailer in Puerto Rico, A famous Florida Plastic Surgeon, nonprofits like the Samaritans, A thoroughbred racehorse consignor from Kentucky, as well as lawyers, doctors, dentists, tradespeople, real estate developers and just about anything you can name.

So if you or anyone you know needs help with anything web related, contact me, Barry Roos, RooSites Web Development.”

Not too bad, right? You quickly know what I do and what type of clients I have. So far this is it just a shade under 50 seconds if I talk slowly. (something I generally don’t do). I’ll take a look at it over the next couple days and hopefully by Wednesday I will have this down pat and really nail it.

Elevator speeches are something you should always think about because you never know when you’re going to meet someone and have just an instant in which to grab them. If you are working on a new website design, this is also important. Why? Because you generally don’t have that much time to get someone’s attention before they are jumping to a different website. Within moments of your website loading, visitors better quickly see your value proposition and call to action. Many times, this is the difference between success and failure for a website.

*An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.