Do not send emails which make you look badDecember 16th, 2013

statsIt amazes me how companies send you a monthly email showing you how little interest there is in their sites.  You get these from business websites like Manta and review sites like Yelp.  Then they try to get you to spend money on ads on their sites to get more attention.   I don’t know about you, but I am not spending hard earned money on ads for companies who tell me I get little or no traffic on my profile.

Here is my advice to companies sending these statistics review emails. Change your strategy to only send statistic reviews when people have had action on their profiles.  This doesn’t mean you can’t send out other emails of interest. Manta for instance sends out some valuable tips.  If you asked those companies if they think sending emails that make them look bad is a good idea they would look at you like you have two heads.  Yet, this is what they do, again and again.

Bottom Line:  When you are trying to build your brand, sending emails to users is not a bad idea. However, sending emails that tell people you are basically irrelevant, is not smart.