Hello, is this on?June 25th, 2013

It is amazing to me how companies want to succeed with social media, yet go years without posting. I was on the Twitter page of the well-known Boston marketing company. I saw they had a tweet about a July event. Great, they are current. Then I realized it was July 2010! What an absolute turn off. I would guess that anybody that came to their Twitter page, will not return. And I’m sure they will not go on to visit their website. (Which by the way is not up-to-date either).

Look, you don’t have to post every single day to your Twitter, Facebook, and other social media pages. But, if you don’t have the time to post ever, then take them down. I know, you’re shocked to hear me advise taking down your social media pages, right? But, you are better off not having someone come to page which will totally turn them off, and make sure they never use your services or buy your products.

If you feel however that social media is a part of your company’s marketing strategy, then I can help you. We can work with you to craft some posts, and then we can schedule them for you.  So at the very least you are posting every day, every other day, or maybe once a week as you see fit. This strategy will help your business and you will see a bump in traffic to your website referred from you social media pages.

In Conclusion: Social Media can truly help drive traffic to your website and get people into your store. But neglected it can actually hurt your business. So be active, get help, or take down your social media.

If your social media page falls in the woods, does it make a sound?May 5th, 2013

Of course this silly title is a play on words of the age-old question: If a tree falls in the forest and no one is around to hear it does it make a sound?

It seems pretty elementary, but most people have social media pages and no one seems to know about them.  In many cases, people actually seem to be hiding their social media pages.

Here are five places your social media links absolutely need to be:

  • Your Social Media Links should be on your business cards
  • Your Social Media Links should be on your website
  • Your Social Media Links should be on all print collateral
  • Your Social Media Links should be listed in your office or store.  A simple tent display, with Find us on facebook, follow us on Twitter, etc….
  • Your Social Media Links should be in your email signature. And if you do bulk emails, you should absolutely have links to your social media pages there as well.

While these things seem like common sense (they are), I guarantee most people do not have their bases covered. Before you look to increase your social media following, first do these simple 5 things I mentioned. These are the low hanging fruit, and so easy to implement. And as my readers know, I don’t give any advice that I don’t try out myself first. As you can see from the back of my business cards (at the bottom of this page), I have all my links there.

Once you have these done, contact us to discuss our website management services and how we can help you grow your following and take advantage of social media.

Practicing what we preach: back of my business card

Practicing what we preach: back of my business card