We all struggle with what to post on our various social media pages right? Whether you bulk schedule your posts, or try and manually post each day or on a regular basis, it can be hard to think of valuable things to post. Let me tell you about a simple thing you can do to always have posts at the ready.
Write things down.
I know, brilliant right?
I keep a spreadsheet open and when I think of something I feel my audience will profit from, I add the post to my list. If I am away from the office, on my iPhone & iPad, I use the evernote app to write down these pearls of wisdom. In my job I am on the web all day, and things I see spark interest. The synapses get rocking and I come up with a post which will benefit my readers. I add things almost every day and the result is oodles of quality content suitable for social media posts.
Now if you are wondering more about the content of your social media posts, I refer you back to one of my favorite blog posts, The Power of SME (Subject Matter Expert). I always advocate posting things that portray you as a subject matter expert or thought leader.
Update: 7/9/23
Writing down your thoughts for social media posts as they come into your mind holds immense value for future use. In today’s fast-paced world, ideas and inspiration can fleetingly pass through our minds, and if left unrecorded, they may be forgotten or diluted over time. By capturing these fleeting thoughts in writing, we preserve the authenticity and freshness of our ideas, ensuring their potency when we eventually share them with others. Additionally, having a collection of prewritten ideas grants us a valuable resource to draw from, particularly during moments of creative drought or time constraints. It allows us to maintain a consistent and engaging online presence, effortlessly providing us with a bank of content that aligns with our interests and values. Therefore, by documenting our thoughts for social media posts, we empower ourselves with a reservoir of inspiration and ensure the continued quality and impact of our online interactions.
It is amazing to me how companies want to succeed with social media, yet go years without posting. I was on the Twitter page of the well-known Boston marketing company. I saw they had a tweet about a July event. Great, they are current. Then I realized it was July 2010! What an absolute turn off. I would guess that anybody that came to their Twitter page, will not return. And I’m sure they will not go on to visit their website. (Which by the way is not up-to-date either).
Look, you don’t have to post every single day to your Twitter, Facebook, and other social media pages. But, if you don’t have the time to post ever, then take them down. I know, you’re shocked to hear me advise taking down your social media pages, right? But, you are better off not having someone come to page which will totally turn them off, and make sure they never use your services or buy your products.
If you feel however that social media is a part of your company’s marketing strategy, then I can help you. We can work with you to craft some posts, and then we can schedule them for you. So at the very least you are posting every day, every other day, or maybe once a week as you see fit. This strategy will help your business and you will see a bump in traffic to your website referred from you social media pages.
In Conclusion: Social Media can truly help drive traffic to your website and get people into your store. But neglected it can actually hurt your business. So be active, get help, or take down your social media.
