Tag: Boston MA Wordpress

Blogging Tip: Send a meeting inviteApril 16th, 2013

Content is king. We all know this, right? We know if we regularly add relevant content to our websites that they we will perform better in searches. No tricks, no bs, just pure content. Blogs have made publishing content easy and extremely search friendly. Your website visitors will enjoy the content and you are giving them a reason to return again and again. You just need to publish content on a regular basis.

Sounds easy, right? WRONG. You are a busy professional, and you just can’t seem to find the time to write.

I regularly hear the following from my clients:

• I am going to write something and get it to you this week.   (Reality: they rarely do)
• I got really busy and didn’t have a chance.
• I don’t know what to write about
• I am going to start writing starting next week
• I forgot

Now I understand, setting aside time is hard.   So that is why I am giving you an easy tip that will help.   Send yourself a recurring meeting invite. Then it will appear on your calendar each week. (or how often you want to post) This will force you treat writing content as a part of your normal schedule. You will get in the habit.  As an example, I attend a networking meeting each week on Wednesdays.  I am a member of BNI.  Each week we all do a 50 second speech.  As I know I need to have something to talk about, I set aside time every Tuesday. I write my blog and from that I paraphrase into my 50 second.

As easy as WordPress is, you still have to log in and post.  Since we specialize in website maintenance, we typically receive posts from clients and we do the rest.  We are happy to, and we know in the long run our clients succeed and perform better in searches. If you don’t have anyone to help you post, or if you have no blog or way to publish content, contact me, I am happy to help.

 

What tax time can teach us about websites & social mediaFebruary 27th, 2013

There are painful things in life which we put off until we absolutely have to get them done. For me one task I put off until the last minute is gathering information for the tax time. Although I personally like my accountant and enjoy seeing her, it is the process of going through my expenses, income, receipts, etc that I find boring and painful.  But, as I know the 2 things you can’t avoid are death & taxes, I deal with my procrastination head on.   I make an appointment with my accountant which gives me a hard date by which I need to gather my information. As April 15th is a hard date, I can’t push my meeting with my accountant and try to get in to see her by February the latest.

So what the hell does this have to do with websites and social media you ask?

Good question.

For me the answer to my procrastination is simple, I make an appointment that I can’t get out of.  The result is that I get accomplished what I need to. So, my advice for you is to schedule time to work on your website and social media properties. If your goal is to blog once a week, set up a recurring meeting to get this done. Treat it like a meeting though, don’t schedule anything else in that time period. The same goes for social media. Set aside time to work on your social media posts.  You will get into a groove and the winner will be you and your company. Although some people find working on their websites, tedious (wait, I do this for a living, thank you!) it is necessary to keep your content up to date to succeed. As you have heard me preach, in this business, stale=fail.

Here is a schedule I recommend for clients:

1. Blogs – Once a week is great, more is better, 2 a month is a good bare minimum.
2. Social Media – Set up a review every 60 days and plan a schedule for posting. For some companies a daily post is great, others a few times a week, and some once a week is enough. In your review, review your strategy and what works for your business.
3. Website – Do a thorough review each quarter.  You should be looking at your website every day, and make changes and additions as necessary, but do a thorough review and planning session each quarter.

Remember you aren’t alone in this. Hopefully you have a good web management company to help you, so you can just send them your content and social media updates that they can implement for you. If not, contact us, we are glad to help you.