This is especially true if that feedback is unfounded. As I always explain to my clients, always take the high road as this is the long run can turn a possible negative into a positive. [ see blog post entitled: How to deal with negative reviews ]
However, this past weekend I came across a comment on one of the social media sites I manage that was so wrong. In fact, the commenter had this company confused with another one.
Let me give you a little background: The commenter in question was telling people to never use this company as they were horrible and they just fired a guy who was involved in the California wildfires. She said this company fired him, as the fire destroyed his company van while he was trying to save his family. She said this company deserves to go bankrupt and they’re horrible, et cetera et cetera.
Now if this were true I would agree, and in truth I would’ve quit this company, No matter how much they paid me!
BUT, they had this company confused with an East Coast Company with franchises in California. My client is an independent company, with no franchises and only operates in Massachusetts. So this was just a case of confusion, perhaps the company had a name similar or something like that, I never did find out.
So I responded to her that we are not in California and don’t have franchises anywhere. She went in and deleted her comment, and there was no damage done to the company’s reputation.
Now what if I had ignored this comment, as many companies seem to do on social media?
The company would’ve faced the possibility of this goes viral and then losing tons of business. At that point he probably would’ve reacted, but they may have done irreversible damage the reputation, and even faced going out of business for something he did not do.
Can you imagine working so hard to build your business and having it torn down by a viral comment about something you did not do?
The problem with the age in which we live in, is people immediately respond to things on social media. Once something is out there, it’s out there for good. So if you don’t respond to them quickly, you really face an uncertain future. Because your reputation is something you can’t get back once tarnished. This is your most valuable asset and you must do everything you can to protect it.
So as I said, respond to comments as soon as possible. Now, this was over the weekend and it’s not always possible to be at your computer or even your smartphone 24/7. This is why it helps to have another set of eyes and ears paying attention to your social media and web properties.
This is why I always stress to use a quality website management company. So, in the event you miss one of these horrible, mistaken comments, there is somebody else that may pick up the ball and run with it and save your business.
The first question that potential clients ask me is: How can I be number one in Google? Well, there is no simple answer to that question, and certainly no magic bullet. And no one can guarantee a number one ranking. But one thing is clear, and that is the goal of Google and other search engines. That goal is to provide the user with the best possible search results.
Now, there are thousands of SEO firms out there, all promising things they cannot possibly deliver. They employ tricks rather than common sense. RooSites Works with clients to create a constant stream of relevant content. Now a website with four or five pages, no matter how well it optimized cannot beat you, if you are constantly adding new, quality content.
For example, say you were a child psychologist, and you were posting articles relevant to child psychology a couple of times a week. At the end of year one you have added 100 new articles or blog posts all of which are indexed by Google.
As we say on my SEO page, we try and follow Google’s webmaster guidelines. Here is what it says on the “Google-friendly sites” page.
“Give visitors the information they’re looking for: Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.”
Seems like common sense advice, but website owners across the globe fall for the silly emails from SEO companies big on promises, but small on delivery. So, follow RooSites SEO tip #1, create a stream of quality relevant content. You will be glad you did, and your search rankings will improve.