While sports fans relish the Superbowl for the love of the sport, a large segment of the population likes to watch for commercials and halftime shows. With a huge worldwide audience, advertisers line up spend millions for 30 second spots. You can learn from advertisers hits, as well as their many misses.
I have been thinking about this since Seattle crushed Denver. Here is my take on this year’s commercials. I discuss four companies that scored big and one that fell woefully short.
Bottom Line: There were other hits and misses, but mainly a bore-fest. Shockingly a bunch of companies used ads that were weeks old. Seems a poor media spend at 3 mil for 30 seconds. In the past we saw much more originality.
Fortunately, you can learn from their mistakes without writing a huge check. It is funny, at RooSites I spend quite a bit of time talking people out of overspending on ideas I know won’t be profitable. Though in the short term that probably doesn’t sound like a good business strategy, in the long term it pays dividends as clients stay with us longer. In 2013 for instance we had a 99% client retention rate.