When we make changes to client websites, one thing we like to have is metrics. We want to be able to quantify the benefits reaped from our efforts. One of the easiest things to add to your website and the simplest to measure is online coupons. Quite simply, who doesn’t like and use coupons? If you are going to your local pizzeria and they have a coupon, won’t you go to their website and use it? So 2 things happened, you get a visitor to your website that printed a coupon, and you know this was a successful conversion as the coupon is redeemed at your store. (or on an eCommerce site, they entered a coupon code)
Say you are working on an effort to bolster your “likes” on Facebook, coupons are a great way to add fans. You can have an app that makes tabbed content only available to people who have liked your page. People know that once they like your page they will get your news feed every time you post. As such, they are being far more selective than in the past. By giving them something for their loyalty, you are enticing them. As an example I added a coupon to a retail clothing store’s facebook page and within a week, they added 500 new likes. We also gave people the option to receive a coupon via email by signing up for our mailing list both on the website and through facebook. We added over 1100 people to our list!
Coupons are a great way to attract customers and offer an easy way to track how well your promotion did. You don’t need anything fancy, just a simple coupon for people to print out with an expiration date. Of course, you can add barcodes, etc if your business is set up to handle them. If you have any questions, please feel free to contact me, I am happy to help.